Young Russians took the Sochi Olympics as a family holiday rather than a state one. Their parents’ nostalgic memories about the 1980 Olympic Games played their role, which were a personal and at the same time a national event for many Russians. Sochi 2014’s promotion as a national holiday worked worse, though. For young people, the excitement in official media was drowned by criticism of the Olympics on the internet, Anna Sanina, Associate Professor at the HSE St. Petersburg Department of State and Municipal Administration, and research assistants Anastasia Kozlova and Olesya Trigolos, found out.