Project Seminar "Business Internationalisation"

2023/2024

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент стратегического и международного менеджмента

Статус:

Курс обязательный

Когда читается:

1-й курс, 2, 3 модуль

Преподаватель

Шапошников Сергей Вячеславович

Course Syllabus

Abstract

This project is practice-oriented and is structured as a simulation of a management consulting project on business internationalization. It integrates previously acquired multi-disciplinary knowledge and skills in international strategic management, financial management, international marketing and project management etc. This course is implemented with the support of the project seminar "Business Internationalization", where students systematize the knowledge gained in other courses. In addition, this project provides fundamentals of the management consulting project organization in the field of international management, approach to delivery, core consulting tools and methodologies practiced in small project groups. The work is split into stages where students are required to apply such methodologies solving a particular business sub-task. Upon completion of each stage the groups present their intermediate results/receive feedback before proceeding to the next stage. The final deliverables of the integrated project are presented at the end. The project is a 2-year project. In the first year, students work on the project "Business Internationalization: a company, products and country to enter analysis," which lays the foundation for successful internationalization of business. In the second year, students continue to work on the "Business Internationalization" project, which covers all the key steps from the company and product analysis, countries to enter selection, strategies development, operations in the host country organization, etc.