Влияние технологического окружения и цифровой трансформации на результаты деятельности компанийInfluence of the technological environment and digital transformation on firm performance

Companies seeking to utilise IT and digital technologies and implement some organisational changes based on these technologies undergo a digital transformation. A comprehensive analysis of technology-enabled transformation revealed that an understanding of the context and external circumstances under which companies initiate technology adoption and overcome company inertia, one of the main factors that complicate the implementation of necessary changes, successfully, is one of the research streams that can be considered as very promising. Moreover, recent research has emphasised the role of environmental context in technology adoption. The relationship between technology adoption and firm performance with regard to the environmental context of a firm also attracts considerable interest; still, the number of studies considering different aspects companies found to be essential to overcome company inertia and/or taking into consideration the technological environment is limited. Based on the research background, this study seeks to profoundly explore the phenomenon of digital transformation and its effect on company performance under various contexts.