2025/2026

Анализ деятельности конкурентов

Статус: Маго-лего

Кто читает: Департамент образовательных программ

Где читается: Институт статистических исследований и экономики знаний

Когда читается: 3 модуль

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Кэлоф Джонатан Ларри

Язык: английский

Кредиты: 3

Контактные часы: 32

Course Syllabus

Abstract

The course is delivered to master students of HSE University. The course introduces concepts and approaches to competitive intelligence/market insight as well as anticipatory systems. The course provides a solid foundation of theoretical and practical competitive intelligence strategies and processes as a way to enable both strategic and tactical decisions including innovation, Research and Development new market selection, and more. Several examples of decisions assisted by competitive intelligence for private sector, government, and non-government organizations are provided that demonstrate how open source information can be harnessed to better understand the external environment. Pre-requisites: Basics of Micro & Macroeconomics and Basics of Business Finance.