Магистратура 2026/2027

Ведение бизнеса в Китае

ID 1129788

Статус: Курс по выбору (Международный бизнес в странах Азиатско-Тихоокеанского региона)

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 2-й курс, 3 модуль

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Чжан Цзини

Язык: английский

Кредиты: 3

Контактные часы: 24

Course Syllabus

Abstract

This course is designed to familiarize students with modern trends in entrepreneurship and the peculiarities of the business environment of the People's Republic of China. At the beginning of the course, issues of globalization and international business are considered, with an emphasis on China's role in the global economy. Further, the political, legal and cultural factors influencing the investment and management climate of the country are studied, as well as a comparative analysis of business practices and corporate culture with other Asian countries.

Learning Objectives

• Understading the current state of development of China's economic ecosystem
• Understanding the unique path of China's economic transformation
• Identify key institutional factors in China's business environment
• Apply cultural analysis framework to understand Chinese business behavior
• Evaluate the strategic path to enter the Chinese market
• Gain cross-cultural business communication and teamwork skills

Expected Learning Outcomes

• Grasp the trajectory of China's economic reforms and the current macroeconomic environment
• Be able to identify key dimensions of Chinese business culture; understand the role of "Guanxi" (relationships/networks) in business.
• Gain understanding of the primary entry models for foreign enterprises and legal compliance requirements; become familiar with new foreign investment regulations in 2026.
• Gain understanding of China's unique digital ecosystem; master core marketing strategies to reach Chinese consumers.
• Master the strategies and pacing of business negotiations in China; become familiar with key business etiquette norms.
• Master the basic theory and institutional environment of China's human resource management

Course Contents

• Understanding the Chinese Business Environment
• Chinese Culture and Guanxi
• Market Entry and Legal Framework
• Digital Marketing and Consumer Behavior in China
• Negotiation and Business Etiquette in China
• HR Management and Future Trends in China

Assessment Elements

• Class participation
  Student should present on the seminars and took part in the group and individual activities. Answer the question of the professor according to the studied material.
• In class presentation
  The topic of the presentation will be given during the class
• Essay
  The specifics of the tasks will be provided during class.

Interim Assessment

• 2026/2027 3rd module
  0.29 * In class presentation + 0.42 * Essay + 0.29 * Class participation

Bibliography

Recommended Core Bibliography

• Breakthrough business negotiation, Watkins, M., 2002
• China : the race to market : what China's transformation means for business, markets and the new ..., Story, J., 2003
• Doing Business Successfully in China : Doing Business Successfully in China Chung, Mona Elsevier Science & Technology 2011 ISBN: ISBN number:9781843345497, ISBN number:9781780632766 SERIES: Chandos Asian Studies Ser.
• Inside the Chinese Business Mind : A Tactical Guide for Managers Sun, Ted ABC-CLIO, LLC 2010 ISBN: ISBN number:9780313365195, ISBN number:9780313365201
• Modernisation of Chinese Culture: Continuity and Change, edited by Jana S. Rošker, and Nataša Vampelj Suhadolnik, Cambridge Scholars Publisher, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1800453.

Recommended Additional Bibliography

• International business negotiations, , 2005
• Modern China and its Confucian past: The problem of Intellectual continuity, Levenson, J. R., 1964
• The Cambridge companion to modern Chinese culture, , 2010
• The Rise of China and the China-Russia Strategic Partnership, Lei Yu, Palgrave Macmillan Singapore, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024, 978-981-96-0997-0, published: 08 February 2025
• The rise of China's economy : past, present, and future, Löchel, H., 2025
• Understanding economic growth in China and India : a comparative study of selected issues, Wu, Y., 2011

Authors

• Chzhan Tszini