Магистратура
2026/2027
Ведение бизнеса в Китае
Статус:
Курс по выбору (Международный бизнес в странах Азиатско-Тихоокеанского региона)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 3 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Чжан Цзини
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
This course is designed to familiarize students with modern trends in entrepreneurship and the peculiarities of the business environment of the People's Republic of China. At the beginning of the course, issues of globalization and international business are considered, with an emphasis on China's role in the global economy. Further, the political, legal and cultural factors influencing the investment and management climate of the country are studied, as well as a comparative analysis of business practices and corporate culture with other Asian countries.
Learning Objectives
- Understading the current state of development of China's economic ecosystem
- Understanding the unique path of China's economic transformation
- Identify key institutional factors in China's business environment
- Apply cultural analysis framework to understand Chinese business behavior
- Evaluate the strategic path to enter the Chinese market
- Gain cross-cultural business communication and teamwork skills
Expected Learning Outcomes
- Grasp the trajectory of China's economic reforms and the current macroeconomic environment
- Be able to identify key dimensions of Chinese business culture; understand the role of "Guanxi" (relationships/networks) in business.
- Gain understanding of the primary entry models for foreign enterprises and legal compliance requirements; become familiar with new foreign investment regulations in 2026.
- Gain understanding of China's unique digital ecosystem; master core marketing strategies to reach Chinese consumers.
- Master the strategies and pacing of business negotiations in China; become familiar with key business etiquette norms.
Course Contents
- Understanding the Chinese Business Environment
- Chinese Culture and Guanxi
- Market Entry and Legal Framework
- Digital Marketing and Consumer Behavior in China
- Negotiation and Business Etiquette in China
- HR Management and Future Trends in China
Assessment Elements
- Class participationStudent should present on the seminars and took part in the group and individual activities. Answer the question of the professor according to the studied material.
- In class presentationThe topic of the presentation will be given during the class
- EssayThe specifics of the tasks will be provided during class.
Interim Assessment
- 2026/2027 3rd module0.29 * In class presentation + 0.42 * Essay + 0.29 * Class participation
Bibliography
Recommended Core Bibliography
- China : the race to market : what China's transformation means for business, markets and the new ..., Story, J., 2003
Recommended Additional Bibliography
- Modern China and its Confucian past: The problem of Intellectual continuity, Levenson, J. R., 1964
- Understanding economic growth in China and India : a comparative study of selected issues, Wu, Y., 2011