Бакалавриат
2026/2027
Предпринимательство
ID 1135591
Статус:
Курс обязательный (Международная программа по бизнесу и экономике)
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
2-й курс, 1 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Чжан Цзини
Язык:
английский
Кредиты:
3
Контактные часы:
28
Course Syllabus
Abstract
The course explores the fundamental principles, concepts, methods, and tools of entrepreneurship. Its primary goal is to provide students with both theoretical understanding and hands-on experience necessary to identify opportunities, solve problems, and drive projects forward. The course includes theoretical blocks that cover fundamental entrepreneurship concepts and methods. The practical block is structured to deepen the knowledge, cultivate entrepreneurial mindset, and develop practical skills that are associated with entrepreneurial activity.
Learning Objectives
- To understand the basic concepts of entrepreneurship, core principles of the entrepreneurial mindset
- To learn how to generate and validate solutions to complex problems
- To know the basics of customer development and product development
- To learn to identify and leverage personal and external resources
- To cultivate the ability to articulate value persuasively through storytelling and pitching
- To practice necessary skills and instruments
Expected Learning Outcomes
- Apply entrepreneurial method to professional and personal development
- Conduct effective empathy and customer discovery interviews to deeply understand a problem space
- Formulate testable hypotheses regarding career or project/business opportunities and design appropriate minimum viable experiments to validate them
- Synthesize qualitative research findings using tools like empathy maps and customer journey maps
- Make strategic decisions to pivot or persevere with an idea based on evidence gathered from experiments and fieldwork
- Create a simple prototype of a solution and gather meaningful feedback on it
- Construct and deliver a compelling pitch for personal and professional purposes
- Analyze feasibility of the project and plan resources
- Employ creativity techniques to generate possible solutions to complex problems
Course Contents
- Intro to innovation and entrepreneurship
- Entrepreneurial mindsetHow to develop an entrepreneurial mind, Creativity and creative methods; ideation process
- Design thinking and prototyping
- Intellectual property
- Pivoting and persevering
- Pitching and storytelling
- Demo day
Assessment Elements
- Student activitiesStudent should present on the seminars and took part in the group and individual activities. Answer the question of the professor according to the studied material.
- HomeworkThere will be 2 homeworks during seminars: the specifics of the tasks will be provided during class.
- Final presentationThe final presentation shall be delivered in a format of a pitch for possible stakeholders. The presentation structure will be provided.
Interim Assessment
- 2026/2027 1st module0.42 * Final presentation + 0.29 * Student activities + 0.29 * Homework
Bibliography
Recommended Core Bibliography
- Andreini D., Bettinelli C. Business Model Innovation: From Systematic Literature Review to Future Research Directions. - Springer International Publishing AG, 2017. - ЭБС Springer Books.
- Business Design Thinking and Doing Frameworks, Strategies and Techniques for Sustainable Innovation, Authors Angèle M. Beausoleil, 2022, https://doi.org/10.1007/978-3-030-86489-7
- Contemporary intellectual property : law and policy, , 2023
- Heiko A., Vennemann C. R., & Darkow I. L. (2010). Corporate foresight and innovation management: A portfolio-approach in evaluating organizational development. Futures, 42(4), 380-393.
- Holgersson, M., Dahlander, L., Chesbrough, H., & Bogers, M. L. A. M. (2024). Open Innovation in the Age of AI. California Management Review, 67(1), 5–20.
- Innovation and entrepreneurship : practice and principles, Drucker, P. F., 1985
- Intellectual property rights protection worldwide = Иностранный язык в сфере права интеллектуальной собственности. Учебное пособие - РГ-Пресс - Пикалова В.В., Розанова Е.И. - 978-5-9988-0884-5 - 2019 - http://ebs.prospekt.org/book/34633 - PROSPECT - 34633
- James Lenz,The Management of Innovation Handbook: Transforming from a User of Technology to a Manager of Technology Paperback – September 1, 2016., - URL: https://d3c33hcgiwev3.cloudfront.net/_a210540767ecc131e44169d9cf147cb5_Management-of- Innovation-Lenz.pdf?Expires=1568678400&Signature=edqvmT0J-UejSsebUUZICIj6iHNcsgtw7Fa~~ KzxUZt4-UUq- QCUiphGQ9rN6KMAt3nLRRwo~wdlwJ5HI4do66W6Lo2EsBCTjQwGyOvokdBeV9TxeSpOo 5WXOq-tIXubqpyQ4zrgrfOFVuBU43uowzXqleCrO9MTOYMSLtJwDs_&Key-Pair- Id=APKAJLTNE6QMUY6HBC5A
- Machado C.F., Davim J.P. Entrepreneurship and Innovation/ Springer Cham, 2026
- Piperopoulos Panos G. Entrepreneurship, Innovation, and Business Clusters [Book]. - Abingdon : Routledge, 2016.
- Teece, D.J. (2010, April). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2), 172-194
- Щавелева, Е. Н., HOW TO MAKE A SCIENTIFIC SPEECH. Практикум по развитию умений публичного выступления на английском языке : учебное пособие / Е. Н. Щавелева. — Москва : КноРус, 2020. — 92 с. — ISBN 978-5-406-06126-8H-2019. — URL: https://book.ru/book/934310 (дата обращения: 01.07.2026). — Текст : электронный.
Recommended Additional Bibliography
- Direct speech, self-presentation and communities of practice, Lampropoulou, S., 2012
- Dodgson, M. The Oxford Handbook of Innovation Management [Электронный ресурс] / M.Dodgson, D.M.Gann, N.Phillips, eds.; БД oxfordhandbooks. - Oxford University Press; 2014– Режим доступа: http://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199694945.001.0001/oxfordhb-9780199694945 – Загл. с экрана.
- Entrepreneurship and the financial community: Starting up and growing new businesses, , 2007
- Innovation in East Asia : contexts and relevant cases, , 2024
- Polzehl T. Personality in Speech: Assessment and Automatic Classification. - Springer, 2015. - ЭБС Springer Books.