Магистратура
2026/2027
Рекомендательные системы
Статус:
Курс по выбору (Бизнес-аналитика и системы больших данных)
Кто читает:
Департамент бизнес-информатики
Где читается:
Высшая школа бизнеса
Когда читается:
2-й курс, 1, 2 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Джин Сеунгмин
Язык:
английский
Кредиты:
6
Контактные часы:
48
Course Syllabus
Abstract
This course equips Master's students in Business Informactics—particularly non-technical majors—with practical skills to design, evaluate, and deploy recommender systems at a professional level. It provides an intuitive, business-oriented understanding of core algorithms (content-based, collaborative filtering, matrix factorization, and graph-based PageRank), while emphasizing low-code approaches using ChatGPT for rapid prototyping and validation.
Key modules include Social Recommender with PageRank for social graph and influence-based recommendations, and Recommender with ChatGPT for conversational interfaces, personalized prompt chains, and explainable AI (XAI) messaging to create "decision-friendly" experiences.
By the end, students will master: aligning recommender strategies with business goals, interpreting data and metrics managerially, low-code LLM prototyping, stakeholder communication and governance, and phased roadmaps for resource-constrained environments. Ultimately, the course reframes recommender systems as operational tools driving business outcomes, integrating analytics, product, and strategy competencies.
Cf. This course evaluates students with the normalized scores.