2026/2027
Искусство создания личного бренда: ключевые элементы и стратегии
Статус:
Общеуниверситетский факультатив
Кто читает:
Департамент иностранных языков
Где читается:
Санкт-Петербургская школа гуманитарных наук и искусств
Когда читается:
1, 2 модуль
Охват аудитории:
для всех
Язык:
английский
Кредиты:
3
Контактные часы:
40
Course Syllabus
Abstract
The course is designed to equip participants with a comprehensive approach to building a personal brand. Throughout the program, students master practical tools for creating and promoting their personal brand, learn to identify and articulate their unique value proposition, and gain skills in strategic reputation management in an environment of high competition and market volatility.
Learning Objectives
- Developing skills in analyzing personal professional qualities and articulating a unique value proposition.
- Building the ability to craft a strategy for promoting a personal brand in both digital and offline environments.
- Cultivating the capacity to manage reputation and adapt a personal brand to changing market conditions.
Expected Learning Outcomes
- To analyse their own professional strengths, weaknesses, and unique attributes
- To formulate a clear and compelling unique value proposition that differentiates them in their field.
- To develop and implement a coherent promotion strategy for their personal brand, effectively leveraging both digital platforms and offline channels to reach their target audience
- To manage their reputation proactively, monitor feedback and public perception, and adapt their personal brand strategy in response to evolving market trends and competitive pressures.
Course Contents
- Foundations of Personal Branding
- Self-Discovery and Authentic Positioning
- Crafting Your Brand Identity
- Digital Presence and Social Media Strategy
- Storytelling and Personal Brand Narrative
- Networking and Relationship Building
- Reputation Management and Brand Sustainability
- AI and Personal Branding
Assessment Elements
- Class participation + QuizzesThe students will receive points for participating in class and for completing homework tasks and quizzes on LMS. These tasks may vary, as well as assessment. You will receive specific task instructions and assessment criteria for each task.
- Final Project
Bibliography
Recommended Core Bibliography
- Sandra M. Martinez. (2019). Mobile and Social Media Journalism : The Democratization of Information and Knowledge. [N.p.]: Society Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2014096
Recommended Additional Bibliography
- Evaluation and decision-making in social media marketing. (2016). https://doi.org/10.1108/MD-10-2015-0450