Бизнес и предпринимательство в странах АТР

Магистратура 2026/2027

ID 1268853

Статус: Курс обязательный (Международный бизнес в странах Азиатско-Тихоокеанского региона)

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 1-й курс, 2 модуль

Охват аудитории: для своего кампуса

Преподаватели: Чжан Цзини

Язык: английский

Кредиты: 3

Контактные часы: 24

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Abstract

This course is designed to introduce the fundamentals of business culture, entrepreneurship, investing, management, and running a business in Asia. This course focuses on China, Japan, Korea South, and South East Asia, and is divided into several parts.

Learning Objectives

provide an introduction to the domestic and international economics of East and South East Asia;
provide a foundation to understand main problems and perspectives of doing business in China, SA and SEA, negotiating with China, SA and SEA partners;
study the crucial issues of doing business in China, SA and SEA and to create a system of knowledge for successful entrepreneurship, business operation and company management in East Asia and neighbors;
to understand the business etiquette in different Asian cultures, domestic and international management by Asian businessman and companies;
provide students with instruments and examples that will enable them to understand the key driving factors of the China, SA and SEA economics and the local managerial style;
develop the ability to present the ideas persuasively and communicate effectively

Expected Learning Outcomes

Identify the main trends of economics of region of Asia Pacific.
understand the key drivers that motivate Asian business counterparts; - develop skills in efficient communication, teambuilding, motivation, decision making and negotiation with China, SA and SEA
gain understanding of the nature of business and management in Asian countries and main approaches for establishing business relations
To use business culture customs in China, SEA and SA, and other countries for successful negotiations;
Be able to establish main forms of business cooperation, joint ventures, investing and to develop logistics in Asian countries
To gain better understanding of the challenges of establishing or doing business in China, SA and SEA and to gain greater ability to establish successful relationships with NEA colleagues, clients and suppliers
Gain stimulating, multi-cultural learning experience focused on the dynamics of China, SA and SEA business practices

Course Contents

Introduction: modeling business and entrepreneurship in Asia Pacific
Innovation ecology and Entrepreneurial Territory in Asia Pacific
Strategy, Culture and Practice: How to enter the Asia-Pacific Market
Digital innovation and Business Models in the Asia Pacific

Assessment Elements

Presentation
The topic of the presentation will be given during the class
Class Participation
Student should present on the seminars and took part in the group and individual activities. Answer the question of the professor according to the studied material.
Final evaluation(business plan)
Student should work in group of 4 or 5 to develop a business plan for your possible future business. In the business plan students should explain the business idea, solution, unique advantage, market analysis, market strategy, financial plan as if this is a real business plan.

Interim Assessment

2026/2027 2nd module
0.29 * Class Participation + 0.29 * Presentation + 0.42 * Final evaluation(business plan)

Bibliography

Recommended Core Bibliography

A business model for entrepreneurship, Verstraete, T., 2011
Andreini D., Bettinelli C. Business Model Innovation: From Systematic Literature Review to Future Research Directions. - Springer International Publishing AG, 2017. - ЭБС Springer Books.
Asia Pacific Economic Cooperation (APEC) : challenges and tasks for the twenty-first century, , 2000
Business model design and learning : a strategic guide, Spencer, B., 2013
Digitalization and Asia-Pacific business models : at the crossroads of multiple cultures, innovation and value creation, , 2023
Economic Development and Entrepreneurship in Transition Economies / editors by Jovo Ateljević, Jelena Trivić. – Springer, Cham, 2016. - Текст: электронный // DB Springer Books [сайт]. – URL: https://link.springer.com/book/10.1007/978-3-319-28856-7#toc
Entrepreneurship in India, , 2022
Free trade agreements in the Asia Pacific, , 2010
Innovation and entrepreneurship : practice and principles, Drucker, P. F., 1985
Innovation and entrepreneurship, Bessant, J., 2024
Machado C.F., Davim J.P. Entrepreneurship and Innovation/ Springer Cham, 2026
Piperopoulos Panos G. Entrepreneurship, Innovation, and Business Clusters [Book]. - Abingdon : Routledge, 2016.
Start-up wolf : the Shenzhen model of high-tech entrepreneurship, Liu, O. Y., 2024
Teece, D.J. (2010, April). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2), 172-194
Wirtz, B. W. (2019). Digital business models. Springer International Publishing.
Zabihollah Rezaee, Judy Tsui, Peter Cheng, and Gaoguang Zhou. 2019. Business Sustainability in Asia : Compliance, Performance, and Integrated Reporting and Assurance

Recommended Additional Bibliography

Bridging horizons. Exploring social entrepreneurship in Malaysia and Russia, , 2025
Business models : A strategic management approach, Afuah, A., 2004
Essentials of entrepreneurship and small business management, Zimmerer, T., 2008
Japanese capitalism and entrepreneurship : a history of business from the Tokugawa era to the pre..., Donzé, P.-Y., 2024
The evolution of multinationals from Japan and the Asia Pacific : comparing international business Japan, Korean, China, India, , 2018

Authors

Chzhan Tszini

Course Syllabus