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Магистратура 2020/2021

Методы стратегического анализа бизнеса

Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Статус: Курс по выбору (Корпоративные финансы)
Направление: 38.04.08. Финансы и кредит
Кто читает: Практико-ориентированные магистерские программы факультета экономических наук
Когда читается: 2-й курс, 3 модуль
Формат изучения: без онлайн-курса
Прогр. обучения: Корпоративные финансы
Язык: английский
Кредиты: 5

Course Syllabus

Abstract

The course aims to understand the nature of corporate business research, to explain which kind of business problems might need research study. To learn what value chain organizational blocks are used by corporations in their models and research to take decisions. To learn to implement the mechanism of logical thinking and analysis of the corporation value chain in function with examples of how data and analysis mechanisms apply logic and mathematics in business. The course is related to the application of research techniques for business using market-based research design, forecasting tool, evaluating risk and return in business considering multiple perspective for effective decision making in business. The course is oriented to a practical implication.
Learning Objectives

Learning Objectives

  • Understand how to apply Corporation Value Chain
  • Be able to use professional tools for making business research
  • Learn how to apply MECE (Mutually Exclusive and Collectively Exhaustive) issue tree for business decisions
  • Develop skills to take effective business decisions by considering multiple perspectives
Expected Learning Outcomes

Expected Learning Outcomes

  • Learn how to apply research methods for business purposes, viz.: to calculate TCO (Total Cost of Ownership); to implement Continuous Improvement model; to apply Export & Import Parity Pricing; to consider on a Corporation Value Chain; to organize decision -making process on investments; to analyze life time value of a customer in Marketing; to get acquainted with factor analysis in Finance
  • Understand how companies prepare forecasts and plans
  • Evaluate return and risk in particular companies
Course Contents

Course Contents

  • Corporation Value Chain, its structure. Methods of applied research and Cases accordingly
  • MECE (Mutually Exclusive and Collectively Exhaustive) Issue Tree
  • Purchasing: Category Management, TCO (Total Cost of Ownership), Tender Process
  • Operations: Production Planning, Maintenance Management, Ongoing Improvement
  • Sales: Pricing Decisions, Volumes Delivery, Product PnLs
  • Strategy: Value Chain, Alternatives, Prioritization
  • Investments: Valuation, Capex Planning, Capital Structure
  • Marketing: Market Sizing, Channel Selection, Conversion Funnel
  • Finance: Reporting, Analysis, Value Management
  • HR & Career: Selection, Talent Management, EVP (Employee Value Proposition), Career Choices
Assessment Elements

Assessment Elements

  • non-blocking In-class Participation
  • non-blocking Homework
  • non-blocking Write Up Midterm
  • non-blocking Exam (Final Test)
Interim Assessment

Interim Assessment

  • Interim assessment (3 module)
    0.3 * Exam (Final Test) + 0.1 * Homework + 0.4 * In-class Participation + 0.2 * Write Up Midterm
Bibliography

Bibliography

Recommended Core Bibliography

  • Bjarte Bogsnes. (2016). Implementing Beyond Budgeting : Unlocking the Performance Potential: Vol. Second edition. Wiley.

Recommended Additional Bibliography

  • Laursen, G. H. N., & Thorlund, J. (2016). Business Analytics for Managers : Taking Business Intelligence Beyond Reporting (Vol. Second edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1367899
  • Simon, P. (2017). Analytics : The Agile Way. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1548149