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Магистратура 2021/2022

Теория измерений и дизайн анкеты

Направление: 39.04.01. Социология
Когда читается: 1-й курс, 1-3 модуль
Формат изучения: с онлайн-курсом
Охват аудитории: для всех кампусов НИУ ВШЭ
Преподаватели: Климова Айгуль Маратовна, Козлов Владимир Александрович, Фрёлих Кристиан
Прогр. обучения: Сравнительные социальные исследования
Язык: английский
Кредиты: 5
Контактные часы: 18

Course Syllabus

Abstract

The course covers the fundamental concepts of measurement theory and survey questionnaire design. We will cover the following topics: (1) total survey error paradigm, (2) validity and reliability in survey research, (3) response styles and different types of measurement error in survey questionnaires, (4) basic rules of survey questionnaire design, (5) questionnaire evaluation, (6) writing reports on cognitive interviewing pre-testing, (7) questionnaires in cross-cultural research. While completing the course does not mean that the participants will be good in designing and testing the questionnaires, however they will get more knowledge and expertise to design better questionnaires. The emphasis will be put on the questionnaire design in comparative and cross-cultural perspective. The course will be based on comparative research projects such as WVS, EVS, ESS, ISSP. The questions and items on different research areas (values, attitudes, subjective well-being, national identity, socio-demographic characteristics) will be considered.
Learning Objectives

Learning Objectives

  • to understand the concepts of reliability and validity, to design survey questionnaires and evaluate their quality when performing cross-cultural surveys
Expected Learning Outcomes

Expected Learning Outcomes

  • To apply basic rules of the questionnaire design
  • To apply survey error paradigm
  • To conduct cognitive interviewing
  • To design different types of questions
  • To design survey questionnaire
  • To evaluate quality of surveys
  • To evaluate questionnaire
  • To know different types of measurement error and response styles in the questionnaire
  • To measure different types of reliability
  • To measure different types of validity
Course Contents

Course Contents

  • Validity and reliability
  • Questionnaire design
  • Evaluating survey questionnaire
Assessment Elements

Assessment Elements

  • non-blocking Online course сertificate - part 1
  • non-blocking Online course сertificate - part 2
Interim Assessment

Interim Assessment

  • 2021/2022 3rd module
    0.3 * Online course сertificate - part 2 + 0.7 * Online course сertificate - part 1
Bibliography

Bibliography

Recommended Core Bibliography

  • Norman M. Bradburn, Seymour Sudman, & Brian Wansink. (2004). Asking Questions : The Definitive Guide to Questionnaire Design —— For Market Research, Political Polls, and Social and Health Questionnaires: Vol. Rev. ed. Jossey-Bass.
  • Questions and answers in attitude surveys : experiments on question form, wording, and context, Schuman, H., 1996
  • Reliability and validity assessment, Carmines, E. G., 1979
  • Saris, W. E. (2014). Design, Evaluation, and Analysis of Questionnaires for Survey Research (Vol. Second Edition). Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=691292

Recommended Additional Bibliography

  • Kane, M. (2000). Current Concerns in Validity Theory. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=eric&AN=ED446094
  • Survey questions : handcrafting the standardized questionnaire, Converse, J. M., 1986