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Магистратура 2021/2022

Проектный семинар "Дизайн-мышление"

Направление: 38.04.02. Менеджмент
Когда читается: 1-й курс, 2 модуль
Формат изучения: без онлайн-курса
Охват аудитории: для своего кампуса
Прогр. обучения: Международный менеджмент
Язык: английский
Кредиты: 3

Course Syllabus

Abstract

Design thinking provides a consistent model and toolset for accomplishing great customer experience. We will go through most important methods (empathy, ideation, fast prototyping and testing), step-by-step creating innovative service or product. Ability to apply design thinking, service design, UX, customer experience design, etc. on a basic level is based on a few common tools and is highly demanded on the market, which makes this program essential for future product owners, designers and managers. The Project Seminar ‘Design Thinking’ is a part of a cycle of Courses providing Master’s Program ‘Master in International Management (MIM). There is no formal prerequisite for this course
Learning Objectives

Learning Objectives

  • Key learning objective is the ability to apply design thinking tools to solve business problems in order to innovate towards new value propositions. Students will be able to instigate real service innovation projects in organization, leading and facilitating small project teams focused on individual service elements, or developing new value for entire service offering.
Expected Learning Outcomes

Expected Learning Outcomes

  • Understand key principles of design thinking implementation: radical collaboration, iterations, co-creation, etc.
  • Be able to run qualitive research through auto-ethnography, observation and interviews
  • Be able to analyze research data and syntheses customer insights
  • Be able to run ideation sessions
  • Be able to prototype products / services
Course Contents

Course Contents

  • Design thinking intro: principles, process
  • Research tools and methods, research planning
  • Analysis and synthesis: theory and practice
  • Ideation: brainstorming and idea sorting tools
  • Prototyping: theory and practice
Assessment Elements

Assessment Elements

  • non-blocking Homework
    After topics 2-6 students have time to do their homework and put the results to the project form, which they get in the beginning of the course in .ppt.
  • non-blocking Project presentation
    Students get the project form on the first workshop
  • non-blocking Final test
  • non-blocking Interaction with a mentor
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.3 * Final test + 0.2 * Homework + 0.1 * Interaction with a mentor + 0.4 * Project presentation
Bibliography

Bibliography

Recommended Core Bibliography

  • Brown, T. (2009). Change by design : how design thinking can transforms organizations and inspires innovation / Tim Brown with Barry Katz. New York: Harper Collins. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.308063775

Recommended Additional Bibliography

  • Design thinking : understand- improve- apply, Plattner, H., 2011
  • Design thinking for the greated good : innovation in the social sector, Liedtka, J., Salzman, R., 2017