Бакалавриат
2022/2023
Предпринимательство
Статус:
Курс обязательный (Цифровые инновации в управлении предприятием)
Направление:
38.03.05. Бизнес-информатика
Где читается:
Высшая школа бизнеса
Когда читается:
3-й курс, 2, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
7
Контактные часы:
70
Course Syllabus
Abstract
This course is about entrepreneurship both from an economics and practitioners angle and shows
how economics can contribute to our understanding of entrepreneurship. The course also sheds
light on the societal impact of entrepreneurship and its utility for economic development. It further
provides practical elements such as developing business models, designing market research
frameworks, product development cycles, and raising seed capital.
Learning Objectives
- Gain a thorough understanding of how economics can contribute to entrepreneurship
- To enable students to design, structure, and execute the process of launching a new venture
- How social entrepreneurship creates impact and how to measure it
Expected Learning Outcomes
- Analyse viable business models
- Describe the theoretical insights and recent empirical findings of the economics of entrepreneurship
- Explain how entrepreneurship drives economic change and growth
- Outline the historical context and impact of social entrepreneurship
- Design market research frameworks, develop and evaluate business models
Course Contents
- The History of Entrepreneurship
- The Economics of Entrepreneurship
- The Entrepreneurship Ecosystem
- Social Entrepreneurship
- Business Models & Ideation
- Key Partners & Alliances
- Key Activities as an Entrepreneur
- Value Proposition (VP) & Unique Selling Proposition (USP)
- Customer Development
- Customer Relationships
- Product Development
- Distribution Channels
- Cost Structure
- Revenue Streams
- Finding Investment and Raising Finance
- Intellectual Property and Legal Matters
Assessment Elements
- Group project (30%)
- Individual homework (10%)
- Tests (20%)
- Exam (40%)The exam is held in the form of LSE exam test
Interim Assessment
- 2022/2023 3rd module0.4 * Exam (40%) + 0.3 * Group project (30%) + 0.1 * Individual homework (10%) + 0.2 * Tests (20%)
Bibliography
Recommended Core Bibliography
- Alexander Osterwalder Yves, Er Osterwalder, Yves Pigneur, Tim Clark, Ellen Di Resta, Michael Anton Dila, Remko Vochteloo, Victor Lombardi, Matthew Milan, Ralf Beuker, Sander Smit, Norbert Herman, Karen Hembrough, Yves Claude Aubert, Wim Saly, Frank Camille Lagerveld, Andres Alcalde, Alvaro Villalobos M, Bernard Racine, … Praveen Singh. (n.d.). Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers.
Recommended Additional Bibliography
- David J. Bland, & Alexander Osterwalder. (2020). Testing Business Ideas : A Field Guide for Rapid Experimentation. Wiley.