Исследования в маркетинге

Аспирантура 2023/2024

Статус: Курс по выбору

Направление: 00.00.00. Аспирантура

Кто читает: Департамент маркетинга

Когда читается: 2-й курс, 1 семестр

Формат изучения: без онлайн-курса

Охват аудитории: для своего кампуса

Преподаватели: Красников Александр Владимирович

Язык: английский

Кредиты: 3

Контактные часы: 20

Full Syllabus

Abstract

The overall goal of this course is to develop and master research and writing skills required across business disciplines. Upon completion of this seminar, the students will be able • Critically appraise conceptual frameworks in various areas of study • Practice different academic writing strategies • Apply meta-analysis in the studied area • Plan activities for and prepare a research paper

Learning Objectives

Upon completion of the course, students will be able to • Appraise grounded theory and “empirics first” research approaches • Examine role of theory in discourse communities • Apply essay concepts in drafting and structuring hypotheses • Distinguish between different types of relationships: direct, moderation, and mediation • Plan event study • Formulate research questions and research contributions

Expected Learning Outcomes

Apply 5-paragraph essay structure to writing scientific arguments.
Prepare arguments for the direct effect hypothesis.
Prepare rationale for the moderator hypothesis.
Practice meta-analysis using published empirical research.

Course Contents

1. Introductions, an overview of the course, and approaches to empirical research
2. Theory and lit. review
3. Writing strategies
4. Meta-analysis
5. Preparing conceptual framework

Assessment Elements

Активность на семинарах
Course Schedule and Topics 1. Introductions, an overview of the course, and approaches to empirical research 2. Theory and lit. review 3. Writing strategies 4. Meta-analysis 5. Preparing conceptual framework
Домашнее задание
Grade Components • Participation in classes/ research activities (30%) • Home assignments (70%)

Interim Assessment

2023/2024 1st semester
1 * Домашнее задание

Bibliography

Recommended Core Bibliography

Academic writing : from paragraph to essay, Zemach, D. E., 2005
Alon, I., Jaffe, E. D., & Vianelli, D. (2016). Global Marketing : Contemporary Theory, Practice, and Cases (Vol. Second edition). New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1417364
Applied meta-analysis for social science research, Card, Noel A., 2012
Baidya, M. K., Maity, B., & Ghose, K. (2019). Innovation in Marketing Strategy: A Customer Lifetime Value Approach. Journal of Business & Management, 25(2), 71–97. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=138230268
Barney G. Glaser, & Judith Holton. (1967). Discovery of Grounded Theory. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.95F2C8C5
Borenstein, M. (2009). Introduction to Meta-Analysis. Chichester, U.K.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=274641
Carpenter, G. S., & Shankar, V. (2012). Handbook of Marketing Strategy. Edward Elgar Publishing.
Gáliková, S. (2016). Academic Writing : Selected Topics in Writing an Academic Paper. Frankfurt am Main: Peter Lang GmbH, Internationaler Verlag der Wissenschaften. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1235840
Giovanna Pegan, Donata Vianelli, & Patrizia de Luca. (2020). International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice. Springer.
Global marketing, Keegan, W. J., 2013
Goulding, C. (2002). Grounded Theory : A Practical Guide for Management, Business and Market Researchers. SAGE Publications Ltd.
Hartley, J. (2008). Academic Writing and Publishing : A Practical Handbook. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=224109
Heidi Taylor. (2018). B2B Marketing Strategy : Differentiate, Develop and Deliver Lasting Customer Engagement. Kogan Page.
Jha, Y., & Jha, S. (2019). Examining the Relationship Between Job-Family Interference and Job Satisfaction: The Role of Organizational, Task, and Personal Resources as Moderators. Journal of Management Research (09725814), 19(3), 180–192. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=137657773
Keegan, W. J., & Schlegelmilch, B. B. (2015). Global marketing management. Slovenia, Europe: Financial Times/Prentice Hall. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.80DE26EC
Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate Social and Financial Performance: A Meta-analysis. Organization Studies, 24(3), 403–441. https://doi.org/10.1177/0170840603024003910
Pigott, T. Advances in meta-analysis. – Springer Science & Business Media, 2012.
Reichertz, J. (2012). Abduction: the logic of discovery of Grounded Theory. Germany, Europe: Sage. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.1BE7BCEE
Research Synthesis and Meta-Analysis. A Step-by-Step Approach, Cooper H., 2010
Schlegelmilch, B. B. (2016). Global Marketing Strategy : An Executive Digest. Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1175378
Social psychology, Baron, R. A., 2014
Strongman, L. (2013). Academic Writing. Newcastle upon Tyne: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=816736

Recommended Additional Bibliography

A Guide to econometrics, Kennedy P, 2000
Global Marketing Strategy, Douglas, S. P., 1995
Mediation analysis, Iacobucci, D., 2008
Meta-analysis : quantitative methods for research synthesis, Wolf, F. M., 1986
Regression and mediation analysis using Mplus, Muthen, B. O., 2017

Course Syllabus