Магистратура
2024/2025
Ведение бизнеса в АТР: экспертный опыт
ID 839015
Статус:
Курс по выбору (Международный бизнес в странах Азиатско-Тихоокеанского региона)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент менеджмента
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
1-й курс, 4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Преподаватели:
Чжан Цзини
Прогр. обучения:
Международный бизнес в странах азиатско-тихоокеанского региона
Язык:
английский
Кредиты:
3
Course Syllabus
Abstract
As an expert in innovation and entrepreneurship in China, during the length of the course I’ll share my experience in Chinese science, technology and innovation ecosystem. Through various reading and video materials, the students will gain insight from a Chinese perspective on how China works in research, innovation, technology commercialization and open innovation; on how to negotiate with different Chinese entities; and on cultural background of the mentality of Chinese business people. The students will also dabble in the official framework of APEC and BRICS structure, and learn some basic understanding on how to work a multilateral project.
Learning Objectives
- Give the students an overview of China’s science, technology and innovation ecosystem
- Learn how to make a business plan and pitch for your company
- Learn from examples and theory on how to develop your business in Asia-Pacific region
- Gain general understanding of the working mechanism of APEC and BRICS
Expected Learning Outcomes
- To have a general understanding of how to operate as an entrepreneur or business person in China or Asia-Pacific region.
Course Contents
- Science, technology and innovation ecosystem in China: a overview
- How to make a good business plan
- APEC & BRICS framework and projects
- Negotiation with Chinese
- Chinese mentality and business culture
- Demo day
Assessment Elements
- Participation in seminarsParticipation in class 2 - 5’s seminar each contribute to 10 points, in total 40 points.
- Fnal presentationEach group that performed in the demo day will receive a score out of 100, judging by their speech performance and comprehensiveness of the pitch deck. 100-90 is very well performed and comprehensive pitch deck, 90-80 is well performed and comprehensive pitch deck with minor insufficiency, 80-70 is performance completed with room to improve, 70-60 is performance completed with significant insufficiency, under 60 is incomplete work.
- Assignment (the essay)
Interim Assessment
- 2024/2025 4th module0.2 * Assignment (the essay) + 0.1 * Participation in seminars + 0.7 * Fnal presentation
Bibliography
Recommended Core Bibliography
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
Recommended Additional Bibliography
- Brewster, D. (2015). India as an Asia Pacific Power. Australia, Australia/Oceania: Routledge, Taylor & Francis Group. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.CC7E2E7E
- Oliveira, M. A.-Y., & Ferreira, J. J. P. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.3D73C3C0