Введение в нейроэкономику: как мозг принимает решения

Магистратура 2021/2022

Статус: Курс по выбору (Менеджмент в СМИ)

Направление: 42.04.05. Медиакоммуникации

Кто читает: Институт медиа

Где читается: Факультет креативных индустрий

Когда читается: 1-й курс, 4 модуль

Формат изучения: с онлайн-курсом

Онлайн-часы: 30

Охват аудитории: для своего кампуса

Преподаватели: Шариков Александр Вячеславович

Прогр. обучения: Менеджмент в СМИ

Язык: английский

Кредиты: 4

Контактные часы: 2

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Abstract

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of creating a single, general theory of human decision-making. Neuroeconomics provides biologists, economists, psychologists and social scientists with a deeper understanding of how they make their own decisions and how others decide. Neuroscience, when allied with psychology and economics, creates powerful new models to explain why we make decisions. Neurobiological mechanisms of decision-making, decisions under risk, trust and cooperation will be central issues in this course. You will be provided with the most recent evidence from brain-imaging techniques (fMRI, TMS, etc.) and introduced to the explanatory models behind them. The course does not require any prior study of economics and neuroscience; however, it might require you to study novel interdisciplinary materials. The course provides an introduction to the methodology, assumptions, and main findings of Neuroeconomics. Our students have different backgrounds; therefore, I have adapted and simplified the course to allow all students to understand the interdisciplinary content. This course will help you to start your progress in the field of Neuroeconomics and to further develop your skills during other more advanced courses and trainings in the future. For some topics, the course will also provide supplementary videos to reveal the opinions of leading experts in the field. Each module provides optional reading

Learning Objectives

To familiarize how neuroscience, in conjunction with psychology and Economics, creates powerful new models that explain why we make decisions.
To familiarize the neurobiological mechanisms of decision - making, risk-taking, trust and collaboration.

Expected Learning Outcomes

Names main features of the Diffusion Model.
Names terminology and experimental methods of Neuroeconomics.
Reads and understands results of Neuroeconomics papers.
Understands the role of emotion in decision-making and to introduce theories and basic findings of Neuroeconomics in this context.

Course Contents

Introduction to the Course
Introduction and Scope of Neuroeconomics
Neuroanatomy, Neurophysiology, and Neuroimaging: Tools of Neuroeconomics
Introducing Brain Models of Decision-Making and Choice
Neural Representation of Subjective Value
Affective Mechanisms of Decision-Making
Dual Process Theory of Decision-Making: Toward a Neuroeconomics Perspective
Decision-Making under Risk: Toward a Neuroeconomics Mechanism
The Social Brain: Games in the Brain
Evolutionary Perspective of Decision-Making

Assessment Elements

Test. Introduction and Scope of Neuroeconomics
Paper. Do people have Free Will...?
Test. Neuroanatomy and Neurophysiology
Test. Decision-Making
Paper. Critical review: Diffusion model
Test. The Nucleus Accumbens
Test. Emotional Stimuli
Test. The dark side of emotion in decision-making
Test. Valuation System
Test. Risk
Paper. Ethical limitations in Neuroeconomics
Paper. Neuroeconomics, Game Theory and decision-making in groups
Test. Cooperation
Essay. Biological mechanisms of decisions: The role of testosterone in decision-making
Final Exam

Interim Assessment

2021/2022 4th module
0.04 * Test. Introduction and Scope of Neuroeconomics + 0.04 * Test. The dark side of emotion in decision-making + 0.04 * Paper. Critical review: Diffusion model + 0.04 * Test. Emotional Stimuli + 0.08 * Test. Neuroanatomy and Neurophysiology + 0.04 * Essay. Biological mechanisms of decisions: The role of testosterone in decision-making + 0.04 * Test. Cooperation + 0.04 * Paper. Do people have Free Will...? + 0.08 * Test. Valuation System + 0.28 * Final Exam + 0.08 * Paper. Neuroeconomics, Game Theory and decision-making in groups + 0.04 * Paper. Ethical limitations in Neuroeconomics + 0.04 * Test. Risk + 0.08 * Test. The Nucleus Accumbens + 0.04 * Test. Decision-Making

Bibliography

Recommended Core Bibliography

Bonanno, G., List, C., Tungodden, B., & Vallentyne, P. (2008). Introduction To The Special Issue Of Economics And Philosophy On Neuroeconomics. Economics and Philosophy, (03), 301. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.a.cup.ecnphi.v24y2008i03p301.302.00
McCabe, K., & Houser, D. (2008). Neuroeconomics. Bingley: Emerald Group Publishing Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=283962
Paul W. Glimcher, & Ernst Fehr. (2014). Neuroeconomics : Decision Making and the Brain (Vol. 2nd edition). Amsterdam: Academic Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=486337

Recommended Additional Bibliography

Daniel Serra. (2019). Neuroeconomics and modern neuroscience. CEE-M Working Papers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.p.hal.wpceem.halshs.02160907
Politser, P. E. (2008). Neuroeconomics : A Guide to the New Science of Making Choices. Oxford: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=218094

Course Syllabus