Business Analytics & AI as a Tool for Effective Management

2025/2026

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Department of Business Informatics

Course type:

Compulsory course

When:

1 year, 3 module

Instructor

Nikiforova / Nikivincze, Irina

Course Syllabus

Abstract

The course covers both theoretical and practical aspects of business analytics (BA) and AI tools, in the context of real business problems. In today’s data-rich environment, businesses need analytics to remain competitive. The course emphasizes data analytics, a popular method for gaining insights from digital data. It also incorporates AI tools into business analysis. Assignments in the course teach students how to utilize open data sources and BI services for extracting, manipulating, analyzing, and visualizing data. The goal of the course is to assist students in making better decisions based on the data. Lectures, data analysis, case studies, discussions, and a group project are all part of the course. Lectures focus on the main theoretical concepts of BA, supported by supplementary reading materials. The group project allows students to practice BA techniques and tools using various data sources (datasets, online datasets, open datasets), data types (structured, semi-structured, unstructured data), and AI capabilities. Group project allows students to develop strategies for integrating AI into business processes, chatbots, applications, and consider the advantages of AI and ML for enhancing business performance. A case study based on real-world business data is included in the course.