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Project Seminar "Business Internationalisation"

2023/2024
Academic Year
ENG
Instruction in English
3
ECTS credits
Course type:
Compulsory course
When:
2 year, 2 module

Instructor

Course Syllabus

Abstract

This project is practice-oriented and is structured as a simulation of a management consulting project on business internationalization. It integrates previously acquired multi-disciplinary knowledge and skills in international strategic management, financial management, international marketing and project management etc. This course is implemented with the support of the project seminar "Business Internationalization", where students systematize the knowledge gained in other courses. In addition, this project provides fundamentals of the management consulting project organization in the field of international management, approach to delivery, core consulting tools and methodologies practiced in small project groups. The work is split into stages where students are required to apply such methodologies solving a particular business sub-task. Upon completion of each stage the groups present their intermediate results/receive feedback before proceeding to the next stage. The final deliverables of the integrated project are presented at the end. The project contains two parts. The first part- students work on the project "Business Internationalization: a company, products and country to enter analysis," which lays the foundation for successful internationalization of business. The second part- students continue to work on the "Business Internationalization" project, which covers all the key steps from the company and product analysis, countries to enter selection, strategies development, operations in the host country organization, etc.