students at HSE Lyceum, as well as HSE students and alumni, have applied to take part in Game Changer, a championship involving business cases.
Teams consisting of four individuals are able to take part in the competition. Of 162 registered teams, nine were created by alumni and 21 by HSE Lyceum students.
The championship is conducted as part of a joint project between HSE and Jaguar Land Rover. Participation requires developing a multi-channel communication strategy for a Jaguar Land Rover loyalty programme.
The winning team of HSE Lyceum students or HSE students will receive 100,000 roubles (including taxes), prizes and the opportunity to complete an internship at the company.
In addition to prizes, the best alumni team can count on spending a day at the Jaguar Land Rover Performance Driving Academy in Moscow or St. Petersburg.
Master’s students at the HSE Faculty of Business and Management, Viktoria Andrukhnenko and Yegor Burdy took first place in the Google Cup Moscow Case Championship. 214 student teams from Russia and the CIS were competing.