HSE Design Lab’s Branding DIY Construction Kit for Schools
HSE Design Lab have created a branding construction kit to modernise design in schools. Even non-specialists can use it to create a trademark style which could help promote their school more successfully. The Lab presented their project at the biggest international education conference in Moscow in September 2015, EdCrunch.
‘We devised a kit for schools to design their own trademark style cheaply,’ explains HSE Design Lab’s Art Director Sergei Kleshchev. ‘Absolutely anyone can use it, you don’t need to be a designer.’
The principle of the kit is simple; the logo is formed out of the number, name and any distinguishing feature of the school. For example, a lycee which specialises in literature could use a photograph of Joseph Brodsky and a gymnasium which specialises in chemistry, the Periodic Table.
Once they have the logo, it can be used for the school’s insignia and, with selected colours and styles, on any surfaces - documents, school schedules, booklets, and for decorating the interior of the school.
The kit’s designers believe it will help to bring order to the chaos of school design as a whole. Some Moscow schools have already started to use the kit, like Prokrovsky Quarter School and School No. 1536.
Polina Parygina, a 4th-year student at HSE’s School of Art and Design majoring in Communication Design, is one of four illustrators selected worldwide by the famous clothes brand Fred Perry for the international Record Store Day 2019. In honor of the holiday, music stores around the world are distributing satchels bearing graphic illustrations designed by her.
From March 8th to April 7th, 2019 HSE ART GALLERY is hosting a large-scale exhibition on the topic of Women Who Change the World. This joint project by HSE ART GALLERY and LEVI`S® has given HSE Art and Design School students the opportunity to realize their ideas on this important theme.
On May 17 and 18, 2019 the HSE Faculty of Communications, Media and Design is organizing its second annual Telling Stories festival. The event attracts renowned film directors, producers, photographers, curators of international projects, and trend-setting designers.
On March 20, a conference for HSE staff and students will take place at HSE. It will consider the university’s development programme and elect the new Academic Council. The previous conference took place five years ago, in 2014, and the university has changed a lot since then. HSE News Service talked with some of the university leaders about how their own work at the University has changed over this period.
On the 250th anniversary of the birth of Russian writer Ivan Krylov, third-year students of the programme ‘Animation and illustration’ (supervised by Elena Kitaeva) of HSE School of Art and Design revamped and gave new meanings and forms to the works of the writer. They prepared 10 short animated films based on his fables that will be aired on the TV channel ‘Culture’ (‘Kultura’) throughout the week.
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The HSE Art and Design School is pleased to announce new English-language undergraduate programmes in Communication Design and Environmental Design. International applicants are invited to apply for the 2019-2020 academic year.
On November 30, a new exhibition opened at Belyayevo Gallery called Collective Belyayevo, featuring works by sophomores from the Photography in Fashion and Advertising bachelor’s programme of the HSE School of Art and Design.
The Moscow metro has launched a big educational project ‘Hello, Moscow!’ (Priviet, Moskva!). This will turn the Moscow transport system into a ‘guide’, telling the passengers about the city in various contexts, and making the everyday commute a more useful and interesting journey. The project creators include HSE staff and alumna.
A project by Zlata Sapko and Marina Aleksashina, third-year students of the programme in Fashion, won a competition organized by Hermès and the HSE School of Art and Design. The presentation of the project took place in GUM.