Recycling in the Name of UNIQLO and HSE
HSE School of Art and Design, in conjunction with UNIQLO, has unveiled a new exhibition entitled, 'New Life for Old Things'. The exhibition showcases a vast array of ingenious ways to give new life to old things - the most important aspect of sustainable fashion.
This unique exhibition, put together by HSE students, is intended to increase awareness of UNIQLO’s global initiative to use donations of old clothes to help those in need. The project’s best pieces will be on display throughout December at Moscow’s Atrium. As exhibition pieces, they are not available for sale.
Students studying Fashion at the School of Art and Design have been working under the guidance of exhibition curators, Ekaterina Pavelko, Maria Smirnova and Ekaterina Sycheva. Together, they have been experimenting with form and various techniques of stylization using processing and deconstruction techniques and have turned old into new using a technique known as ‘upcycling’. The collaborative works embody ways to breathe life into old things, by recreating them in new forms.
Three years ago, the brand announced the Russian launch of UNIQLO RECYCLE. This involved placing cardboard boxes in UNIQLO stores for the collection of customers’ old UNIQLO clothing. The clothing was then redistributed throughout Russia to those in need - to families and individuals who had fallen on hard times. This is a global initiative and it has continued – customers can still donate using the boxes in UNIQLO stores. Since its launch in 2006, the initiative has enabled the collection and redistribution of more than 20 million items to 62 countries and regions around the world.
In conjunction with the exhibition, the lecture ‘Deconstruction, Recycling, and Respect for Things’ will be held on December 5 at 7pm in the mobile lecture theatre located on Level 3 of UNIQLO’s Atrium store. Ekaterina Pavelko and Maria Smirnova will talk about new strategies in the field of sustainable fashion – that is, fashion created with a view to saving the environment and encouraging conscious consumption. They will also talk about fashion concepts in what is currently a saturated market.
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