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Address: Perm, 38 Studencheskaya Ulitsa, room 313
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SPIN-RSCI: 7997-5374
ORCID: 0000-0003-3947-6324
ResearcherID: L-6988-2015
Scopus AuthorID: 56898925100
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Понедельник с 11.00 до 12.00Пятница с 11.00 до 12.00
Supervisor
O. Isopeskul
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Aleksandra Ildarovna Sazhina

  • Aleksandra Ildarovna Sazhina has been at HSE University since 2012.

Education and Degrees

  • 2010

    MSc
    Thesis Title: THE EVALUATION OF GENERATION Y ATTITUDES TOWARDS WORD OF MOUTH THROUGH SOCIAL NETWORKING WEBSITES AS COMMUNICATION TOOL

  • 2010

    Master's
    Glasgow Caledonian University

  • 2010

    Master's in Marketing
    Glasgow Caledonian University, Marketing

  • 2009

    Degree
    Perm State University

Awards and Accomplishments

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2013)
Category "Future Lecturers" (2012-2013)

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2019/2020)

Courses (2018/2019)

Marketing (Bachelor’s programme; Faculty of Economics, Management, and Business Informatics; 3 year, 3, 4 module)Eng

Courses (2016/2017)

Courses (2015/2016)

Publications19

Conferences

  • 2017
    научная конференция преподавателей и сотрудников НИУ ВШЭ - Пермь "Соседи по науке" (Пермь). Presentation: Эмоциональный интеллект в образовательном процессе высшей школы
  • 2013
    6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Разработка методики измерения «полезности» жителей в рамках территориального маркетинга. Постановка проблемы
  • 4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations (Аоста). Presentation: DEVELOPMENT OF A LOYALTY MEASUREMENT MODEL FOR CITY BRANDING

Courses

Branding and brand management

Participation in congresses, symposiums, conferences

  •  4 th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations 05.09.2013 - 06.09.2013, Italy, Aosta
  • Russian Scientific and Practical Conference with International Participation "CITY AS STYLE: formation of a modern urban identity in Russia» 13.06.2013 - 14.06.2013 Russia, Perm
  • Regional Scientific and Practical Conference of Young Scientists "Interdisciplinary research" 09.04.2013 - 11.04.2013 Russia, Perm
  • International Scientific and Practicall Сonference "Social, Economic and Cultural Challenges of the XXI Century" 15.03.2013, Russia, Perm
  • 5th Annual International Conference "Modern management: issues, hypotheses, research" 23.10.2012 - 25.10.2012 Russia, Moscow
  • 4th Annual International Conference "Modern management: issues, hypotheses, research" 22.11.2011 - 24.11.2011 Russia, Moscow

Teaching disciplines

Branding and Brand management
Business Ethics
Research Workshop "Modern Problems of marketing"

Timetable for today

Full timetable

A new working paper by Olga Kotomina, Ilya Prakhov, and Aleksandra Sazhina has been published

"Parental Involvement and the Educational Trajectories of Youth in Russia" is a paper that studies the influence of parental involvement in the educational process on the educational achievements of Russian students and their educational strategies, such as studying in high school and successful admission to university.

iCare 2019: Summary

From September 23 to 25, 2019, the International Conference on Applied Research in Economics (iCare) was held at HSE University-Perm. It brought together more than 50 researchers from around the world. Organizers, keynote speakers, and lecturers shared their impressions about the event and explained why iCare is a place where academic dreams can come true.