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Regular version of the site
Language Proficiency
English
Russian
Contacts
Phone:
(342)2055228
E-mail:
Address: Studencheskaya, 38, Perm, Russia
Timetable
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SPIN-RSCI: 7997-5374
ORCID: 0000-0003-3947-6324
ResearcherID: L-6988-2015
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Consultation hours
Mon. 11-12 a.m.Thur. 15.30-18 p.m.
Supervisor
I. N. Shafranskaya
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Aleksandra I. Sazhina

  • Aleksandra I. Sazhina has been at HSE since 2012.

Education and Degrees

  • 2010

    MSc
    Glasgow Caledonian University
    Thesis Title: THE EVALUATION OF GENERATION Y ATTITUDES TOWARDS WORD OF MOUTH THROUGH SOCIAL NETWORKING WEBSITES AS COMMUNICATION TOOL

  • 2010

    Master in Marketing
    Glasgow Caledonian University, Marketing

  • 2009

    Diploma
    Perm State University

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2013)
Category "Future Lecturers" (2012-2013)

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2017/2018)

Courses (2016/2017)

Courses (2015/2016)

Courses (2014/2015)

Courses (2013/2014)

Courses (2012/2013)

Brand Management (Master’s programme; Faculty of Management; programme "Marketing"; 2 year, 1 module)Rus

Courses (2011/2012)

Brand Management (Master’s programme; Faculty of Management; programme "Marketing"; 2 year, 1, 2 module)Rus

Publications10

Conferences

  • 2013
    6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Разработка методики измерения «полезности» жителей в рамках территориального маркетинга. Постановка проблемы
  • 4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations (Аоста). Presentation: DEVELOPMENT OF A LOYALTY MEASUREMENT MODEL FOR CITY BRANDING

Courses

Branding and brand management

Participation in congresses, symposiums, conferences

  •  4 th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations 05.09.2013 - 06.09.2013, Italy, Aosta
  • Russian Scientific and Practical Conference with International Participation "CITY AS STYLE: formation of a modern urban identity in Russia» 13.06.2013 - 14.06.2013 Russia, Perm
  • Regional Scientific and Practical Conference of Young Scientists "Interdisciplinary research" 09.04.2013 - 11.04.2013 Russia, Perm
  • International Scientific and Practicall Сonference "Social, Economic and Cultural Challenges of the XXI Century" 15.03.2013, Russia, Perm
  • 5th Annual International Conference "Modern management: issues, hypotheses, research" 23.10.2012 - 25.10.2012 Russia, Moscow
  • 4th Annual International Conference "Modern management: issues, hypotheses, research" 22.11.2011 - 24.11.2011 Russia, Moscow

Teaching disciplines

Branding and Brand management
Business Ethics
Research Workshop "Modern Problems of marketing"

Timetable for today

Full timetable