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Address: Perm, 37 Gagarina Bulvar, room 227
SPIN-RSCI: 7997-5374
ORCID: 0000-0003-3947-6324
ResearcherID: L-6988-2015
Scopus AuthorID: 56898925100
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Office hours
Понедельник с 11.00 до 12.00Пятница с 11.00 до 12.00
M. Kurganov (Maksim Kurganov)
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Aleksandra Sazhina

  • Aleksandra Sazhina has been at HSE University since 2011.

Education and Degrees

  • 2022

    Candidate of Sciences* (PhD)
    Ural State University of Economics

  • 2021

    Doctoral programme
    Perm State University

  • 2010

    Thesis Title: The Evaluation of Generation Y Attitudes Towards Word of Mount Through Social Networking Websites As Communication Tool

  • 2010

    Master's in Management
    Glasgow Caledonian University

  • 2009

    Degree in History
    Perm State University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Awards and Accomplishments

Young Faculty Support Programme (Group of Young Academic Professionals)
Category "New Lecturers" (2013)
Category "Future Lecturers" (2012-2013)

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2020/2021)



  • 2017
    научная конференция преподавателей и сотрудников НИУ ВШЭ - Пермь "Соседи по науке" (Пермь). Presentation: Эмоциональный интеллект в образовательном процессе высшей школы
  • 2013
    6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Разработка методики измерения «полезности» жителей в рамках территориального маркетинга. Постановка проблемы
  • 4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations (Аоста). Presentation: DEVELOPMENT OF A LOYALTY MEASUREMENT MODEL FOR CITY BRANDING

Employment history

March 2023 - present times


Associate Professor, Department of Management, National Research University Higher School of Economics - Perm


February 2022 - March 2023

Senior Lecturer, Department of Management, National Research University Higher School of Economics - Perm


June 2021 – February 2022

Academic supervisor of the master's program Smart - marketing: data, analytics, insights


August 2019 – June 2021

Deputy Dean at Faculty of Economics and Management for Part-time and Distance Learning (Perm)


September 2011 – September 2012                                   

Assistant Researcher, Center of Applied Economics, Russia


December 2009 - March 2010                  

Marketing Assistant, Action for Children, Glasgow, UK


Branding and brand management

Participation in congresses, symposiums, conferences

  •  4 th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations 05.09.2013 - 06.09.2013, Italy, Aosta
  • Russian Scientific and Practical Conference with International Participation "CITY AS STYLE: formation of a modern urban identity in Russia» 13.06.2013 - 14.06.2013 Russia, Perm
  • Regional Scientific and Practical Conference of Young Scientists "Interdisciplinary research" 09.04.2013 - 11.04.2013 Russia, Perm
  • International Scientific and Practicall Сonference "Social, Economic and Cultural Challenges of the XXI Century" 15.03.2013, Russia, Perm
  • 5th Annual International Conference "Modern management: issues, hypotheses, research" 23.10.2012 - 25.10.2012 Russia, Moscow
  • 4th Annual International Conference "Modern management: issues, hypotheses, research" 22.11.2011 - 24.11.2011 Russia, Moscow

Teaching disciplines

Branding and Brand management
Business Ethics
Research Workshop "Modern Problems of marketing"

Timetable for today

Full timetable

IDLab staff took part in the 10th international GSOM Economy & management conference 2023 (EMC 2023)

Mariya Molodchik, Petr Parshakov, Marina Zavertyaeva, Egor Ivanov, Daria Usmanova, Irina Maksimova, Timofei Shvaya, Mikhail Usanin and Alexey Smirnov presented their papers at the conference held in St. Petersburg on 3 - 7 October, 2023 (EMC 2023).

From Total Control to Reasonable Supervision: How Parental Control Affects the Success of Older Secondary School Students

Children from families with high incomes and whose parents hold university degrees have a better chance of going to university. Parental involvement in the education process, however, does not have an impact on the decrease in equal access to higher education for students. This was the conclusion reached by experts from HSE University’s Center for Institutional Studies.

A new working paper by Olga Kotomina, Ilya Prakhov, and Aleksandra Sazhina has been published

"Parental Involvement and the Educational Trajectories of Youth in Russia" is a paper that studies the influence of parental involvement in the educational process on the educational achievements of Russian students and their educational strategies, such as studying in high school and successful admission to university.

iCare 2019: Summary

From September 23 to 25, 2019, the International Conference on Applied Research in Economics (iCare) was held at HSE University-Perm. It brought together more than 50 researchers from around the world. Organizers, keynote speakers, and lecturers shared their impressions about the event and explained why iCare is a place where academic dreams can come true.