Aleksandra Sazhina
- Associate Professor: HSE Campus in Perm / Faculty of Computer Science, Economics, and Social Sciences / School of Management
- Aleksandra Sazhina has been at HSE University since 2011.
Education and Degrees
Perm State University
Thesis Title: The Evaluation of Generation Y Attitudes Towards Word of Mount Through Social Networking Websites As Communication Tool
Glasgow Caledonian University
Perm State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Awards and Accomplishments
Best Teacher — 2019
Young Faculty Support Programme (Group of Young Academic Professionals)
Category "New Lecturers" (2013)
Category "Future Lecturers" (2012–2013)
Courses (2024/2025)
- Branding of Tourists Attractions (Master’s programme; Faculty of Economics; 2 year, 1, 2 module)Eng
- Branding of Tourists Attractions (Mago-Lego; 1, 2 module)Eng
- Past Courses
Courses (2023/2024)
- Branding of Tourists Attractions (Master’s programme; Faculty of Economics; 2 year, 1, 2 module)Eng
- Branding of Tourists Attractions (Mago-Lego; 1, 2 module)Eng
- Business Ethics and Corporate Social Responsibility (Bachelor’s programme; Faculty of Management; 3 year, 1 module)Eng
- Business ethics and sustainable development (Bachelor’s programme; Faculty of Management; 1 year, 4 module)Eng
- Consumer Behavior in Cultural Tourism (Mago-Lego; 4 module)Rus
- Consumer Behavior in Cultural Tourism (Master’s programme; Faculty of Economics; 1 year, 4 module)Rus
- Marketing (Bachelor’s programme; Faculty of Management; 2 year, 3 module)Rus
Courses (2022/2023)
- Business ethics and sustainable development (Bachelor’s programme; Faculty of Management; 2 year, 1 module)Eng
- Business ethics and sustainable development (Bachelor’s programme; Faculty of Management; 1 year, 4 module)Eng
- Consumer Behavior in Cultural Tourism (Master’s programme; Faculty of Economics; 1 year, 3 module)Rus
- Consumer Behavior in Cultural Tourism: Practice and Theory (Master’s programme; Faculty of Economics; 2 year, 1 module)Rus
- Experiential Marketing (Master’s programme; Faculty of Economics; 1 year, 3, 4 module)Rus
- Introduction to Mobile Marketing (Master’s programme; Faculty of Economics; 1 year, 3 module)Rus
- Introduction to Mobile Marketing (Mago-Lego; 3 module)Rus
- Marketing (Bachelor’s programme; Faculty of Management; 3 year, 1, 2 module)Eng
Courses (2021/2022)
- Branding and Brand-Communications (Master’s programme; Faculty of Economics; 2 year, 1 module)Rus
- Business Ethics and Corporate Social Responsibility (Bachelor’s programme; Faculty of Management; 4 year, 1 module)Eng
- Business Ethics and Corporate Social Responsibility (Bachelor’s programme; Faculty of Management; 2 year, 1 module)Eng
- Channel Management and Retailing (Master’s programme; Faculty of Economics; 2 year, 3 module)Eng
- Consumer Behavior in Cultural Tourism: Practice and Theory (Master’s programme; Faculty of Economics; 2 year, 1 module)Rus
- Customer analyst (Master’s programme; Faculty of Economics; 1 year, 4 module)Eng
- International B2B (Business to Business) Marketing (Master’s programme; Faculty of Economics; 2 year, 3 module)Eng
- Marketing Analytics (Master’s programme; Faculty of Economics; 1 year, 4 module)Eng
- Personal Branding (Master’s programme; Faculty of Economics; 2 year, 3 module)Eng
- Research Seminar "Marketing:Analytics,Data,Insights (Master’s programme; Faculty of Economics; 1 year, 1, 2 module)Rus
- Scientific and Research Seminar "Marketing Research Project" (Master’s programme; Faculty of Economics; 2 year, 1-3 module)Rus
Courses (2020/2021)
- Branding and Brand-Communications (Master’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 1 module)Rus
- Business Ethics (Bachelor’s programme; Faculty of Economics, Management, and Business Informatics; 4 year, 1 module)Rus
- Business Ethics (Bachelor’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 2 module)Rus
- Channel Management and Retailing (Master’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 3 module)Eng
- Consumer Behavior in Cultural Tourism: Practice and Theory (Master’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 2 module)Rus
- Customer analyst (Master’s programme; Faculty of Economics, Management, and Business Informatics; 1 year, 4 module)Eng
- International B2B (Business to Business) Marketing (Master’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 3 module)Eng
- Marketing Analytics (Master’s programme; Faculty of Economics, Management, and Business Informatics; 1 year, 4 module)Eng
- Research Seminar "Marketing:Analytics,Data,Insights (Master’s programme; Faculty of Economics, Management, and Business Informatics; 1 year, 1-3 module)Rus
- Scientific and Research Seminar "Marketing Research Project" (Master’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 1-3 module)Rus
- Strategic Self-Marketing and Personal Branding (Master’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 3 module)Eng
Conferences
- 2017
научная конференция преподавателей и сотрудников НИУ ВШЭ - Пермь "Соседи по науке" (Пермь). Presentation: Эмоциональный интеллект в образовательном процессе высшей школы
- 2013
6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Разработка методики измерения «полезности» жителей в рамках территориального маркетинга. Постановка проблемы
4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations (Аоста). Presentation: DEVELOPMENT OF A LOYALTY MEASUREMENT MODEL FOR CITY BRANDING
Employment history
March 2023 - present times
Associate Professor, Department of Management, National Research University Higher School of Economics - Perm
February 2022 - March 2023
Senior Lecturer, Department of Management, National Research University Higher School of Economics - Perm
June 2021 – February 2022
Academic supervisor of the master's program Smart - marketing: data, analytics, insights
August 2019 – June 2021
Deputy Dean at Faculty of Economics and Management for Part-time and Distance Learning (Perm)
September 2011 – September 2012
Assistant Researcher, Center of Applied Economics, Russia
December 2009 - March 2010
Marketing Assistant, Action for Children, Glasgow, UK
Participation in congresses, symposiums, conferences
- 4 th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations 05.09.2013 - 06.09.2013, Italy, Aosta
- Russian Scientific and Practical Conference with International Participation "CITY AS STYLE: formation of a modern urban identity in Russia» 13.06.2013 - 14.06.2013 Russia, Perm
- Regional Scientific and Practical Conference of Young Scientists "Interdisciplinary research" 09.04.2013 - 11.04.2013 Russia, Perm
- International Scientific and Practicall Сonference "Social, Economic and Cultural Challenges of the XXI Century" 15.03.2013, Russia, Perm
- 5th Annual International Conference "Modern management: issues, hypotheses, research" 23.10.2012 - 25.10.2012 Russia, Moscow
- 4th Annual International Conference "Modern management: issues, hypotheses, research" 22.11.2011 - 24.11.2011 Russia, Moscow
Teaching disciplines
Branding and Brand management
Business Ethics
Research Workshop "Modern Problems of marketing"
IDLab staff took part in the 10th international GSOM Economy & management conference 2023 (EMC 2023)
Mariya Molodchik, Petr Parshakov, Marina Zavertyaeva, Egor Ivanov, Daria Usmanova, Irina Maksimova, Timofei Shvaya, Mikhail Usanin and Alexey Smirnov presented their papers at the conference held in St. Petersburg on 3 - 7 October, 2023 (EMC 2023).
From Total Control to Reasonable Supervision: How Parental Control Affects the Success of Older Secondary School Students
Children from families with high incomes and whose parents hold university degrees have a better chance of going to university. Parental involvement in the education process, however, does not have an impact on the decrease in equal access to higher education for students. This was the conclusion reached by experts from HSE University’s Center for Institutional Studies.
A new working paper by Olga Kotomina, Ilya Prakhov, and Aleksandra Sazhina has been published
"Parental Involvement and the Educational Trajectories of Youth in Russia" is a paper that studies the influence of parental involvement in the educational process on the educational achievements of Russian students and their educational strategies, such as studying in high school and successful admission to university.
iCare 2019: Summary
From September 23 to 25, 2019, the International Conference on Applied Research in Economics (iCare) was held at HSE University-Perm. It brought together more than 50 researchers from around the world. Organizers, keynote speakers, and lecturers shared their impressions about the event and explained why iCare is a place where academic dreams can come true.