Practical Marketing Tools in International Business

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Департамент маркетинга

Статус:

Курс по выбору

Когда читается:

2-й курс, 2 модуль

Преподаватель

Красников Александр Владимирович

Course Syllabus

Abstract

This course provides a structured application of marketing frameworks within international business contexts, designed for students specializing in International Business and Management. Participants will develop proficiency in deploying practical marketing tools across two integrated phases: domestic market development and cross-border export strategies. Suitable for students seeking to operationalize marketing theory within international contexts. Prior coursework in introductory marketing or international business is recommended.