Состоялся курс лекций профессора Майи Бар-Хиллель
30 и 31 мая 2017 года в рамках МЛАВР состоялся курс лекций профессора Майи Бар-Хиллель (The Hebrew University) на тему "Position effects in simultaneous choice" и "The effects of expectations (e.g., through "brand names") on the subjective experience of products".
If one is presented with several options at once (e.g., a dinner buffet or a voting ballot) -- does it matter where the options are placed? Which is first or last, which is at the middle or at the edges? The talk covers a body of research, including some of my own (e.g., a study of respondent behavior in multiple-choice exams; and customer behavior in choice from restaurant menus).
2. The effects of expectations (e.g., through "brand names") on the subjective experience of products
Does wine taste better if you think it is expensive? Is this effect sincere, or is it "The emperor's new clothes effect"? And can we tell the difference? The talk covers some of my own research, on how poetry appreciation is affected if you believe it was written by a famous poet.