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Бакалавриат 2022/2023

Корпоративная культура и деловая коммуникация

Направление: 45.03.02. Лингвистика
Когда читается: 3-й курс, 3, 4 модуль
Формат изучения: без онлайн-курса
Охват аудитории: для всех кампусов НИУ ВШЭ
Язык: английский
Кредиты: 5
Контактные часы: 90

Course Syllabus


The course is designed for third-year bachelor students, who major in “Intercultural communication”. Students will learn to explore the foundations of internal communications, analyze cultures of different organizations and gain the skills professional communicators need to create and develop corporate cultures that can become key for organizations a critical source of sustainable competitive advantage. The course provides students with hands-on experience of applying the knowledge and skills they gain through examining authentic real-world cases and working on projects.
Learning Objectives

Learning Objectives

  • to analyze organizational internal communications
  • to evaluate and describe corporate cultures
  • to create effective oral and written messages for business communication
  • to design and implement high-trust organizational cultures
Expected Learning Outcomes

Expected Learning Outcomes

  • To apply the knowledge and skills they get to research, evaluate and manage internal communication
  • To know the history and the basics of internal communications theory
  • To understand how communication works in organizational structures and cultures
  • To know the main principles of corporate branding
  • To understand why corporate branding can become an invisible strategic asset
  • To apply the knowledge and skills they get to design sustainable corporate cultures
  • To know how successful organizations communicate with their employees
  • To understand the role of corporate culture and culture management in organizational success
  • To apply knowledge and skills they get to create effective business letters
  • To develop conflict management skills
  • To know management styles and their characteristics
Course Contents

Course Contents

  • Internal Communications
  • Corporate Branding
  • Corporate Communication
  • Managing Conflict
  • Nature of Conflict and Conflict Escalation
  • Perspectives on Conflict Sources
  • Role of Culture in Conflict Resolution
  • Conflict Management Strategies
  • Conflict Management Forms of Intervention: Negotiation and Mediation
  • Conflict in Cyberspace
Assessment Elements

Assessment Elements

  • non-blocking Exam
  • non-blocking Business English
    Grade for Business Communication Practice
  • non-blocking Corporate Culture tests
    Tests on Corporate Culture aspect
  • non-blocking Communication Plan
    Oral Presentation and written communication plan in groups
  • non-blocking Conflict Management continuous assessment
    Evaluation of your in-class participation that requires doing the assigned home reading and practice as well as a series of randomly assigned in class writing and speaking exercises that ask you to reflect on the given problem.
  • non-blocking Conflict Management written assignments
    Conflict Sources Analysis, Direct or Indirect Conflict Management Approach Analysis, Mediation Activity & Reaction Paper, Negotiation Activity & Reaction Paper.
Interim Assessment

Interim Assessment

  • 2022/2023 4th module
    0.2 * Business English + 0.2 * Corporate Culture tests + 0.1 * Conflict Management continuous assessment + 0.2 * Conflict Management written assignments + 0.2 * Exam + 0.1 * Communication Plan


Recommended Core Bibliography

  • Flamholtz, E., & Randle, Y. (2011). Corporate Culture : The Ultimate Strategic Asset. Stanford, Calif: Stanford Business Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=367464

Recommended Additional Bibliography

  • FitzPatrick, L., & Valskov, K. (2014). Internal Communications : A Manual for Practitioners. London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=816423