Бакалавриат
2023/2024
Научно-исследовательский семинар "Исследование рынка: перспективы экономической социологии и UX исследований"
Статус:
Курс по выбору (Социология и социальная информатика)
Направление:
39.03.01. Социология
Кто читает:
Департамент социологии
Где читается:
Санкт-Петербургская школа социальных наук
Когда читается:
3-й курс, 1-4 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
4
Контактные часы:
42
Course Syllabus
Abstract
Research Seminar focuses on the analysis of modern markets from two perspectives: economic sociology and UX research. This course will combine theoretical discussions with practical assignments. As part of the sociological perspective (1st and 3rd modules), based on academic articles, we are going to discuss sociological approaches to the study of different markets (their structures, institutions, participants) and the characteristics of modern neoliberal capitalism, as well as students’ research projects (the proposals) in order to develop the course papers and final thesis. In module two and four, students will be introduced to basic UX and CX research methods, conduct their own UX research, and create a CJM as well.
Learning Objectives
- Research Seminar is aimed at discussing the methodology of market research from sociological and UX research perspectives. Students will also learn how to write and read academic papers.
Expected Learning Outcomes
- Able to read and to analyze academic texts
- Able to study business and economy with sociological methods
- Able to conduct UX research project
- Know and able to use UX research methods
Course Contents
- Market in Economic Sociology: academic reading and the basics of student scientific work
- Methods of applied research (UX research)
- Student’s academic work
- Project: implementations of research skills
Assessment Elements
- Assignment 1. Academic readingThe assignment is aimed at the development of the skills of deep academic reading. The students in small groups should read and present the articles.
- Assignment 2. Presentation of UX methodStudents are divided into groups of 5-7 people and each group prepares an oral presentation with PP slides on the topic of one of the UX methods (moderated usability testing, card sorting, focus group, interview, diary research) The presentation should contain a description of the chosen method, the main characteristics of the research design, methods of analysis, a description of 2-3 empirical cases where this method was used.
- Assingment 3 Research ProposalStudents should develop the research proposal of their own project and present it Research Proposal should include: - Introduction and problem statement - Research focus / key research question - Research participants - Purpose - Research tasks - Hypothesis - Methods - Sampling
- Assignment 4. UX research projectStudents are divided into 3-4 groups, each group conducts their own research. The task is divided into two parts: 1. Presentation by each group of a project proposal UX study. 2. Presentation of the research results (oral presentation + usability test report or СJM)
Interim Assessment
- 2023/2024 4th module0.25 * Assignment 1. Academic reading + 0.25 * Assignment 2. Presentation of UX method + 0.25 * Assignment 4. UX research project + 0.25 * Assingment 3 Research Proposal
Bibliography
Recommended Core Bibliography
- Aspers, P., & Dodd, N. (2015). Re-Imagining Economic Sociology. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1200997
Recommended Additional Bibliography
- Kuniavsky, M., Goodman, E., & Moed, A. (2012). Observing the User Experience : A Practitioner’s Guide to User Research (Vol. 2nd ed). Burlington: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=472263
- Portes, A. (2010). Economic Sociology : A Systematic Inquiry. Princeton, N.J.: Princeton University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=329852
- Tittenbrun, J. (2011). Economy in Society : Economic Sociology Revisited. Newcastle upon Tyne: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=524366