HSE Student Wins Bronze at International Design Competition
In December 2019, the awards ceremony for the Taiwan International Student Design Competition, one of the world’s biggest student design contests, took place in Taiwan. Anna Degoeva, fourth-year student of Communication Design at HSE University who participated in the competition, took third place.
This year’s competition theme was Empathy, which reflects the growing importance of people living in harmony with both one another and the environment in a rapidly evolving world. This year, the competition attracted 21,988 projects by students from 810 design schools across 66 countries and regions.
Anna Degoeva’s project ‘HERE I AM’ proposed a trademark for an imaginary theatre event that could take place in Moscow and seamlessly blend in with the surrounding space of Gorky Park.
‘At the end of the third year of studies, we were creating a trademark for an event that would take place at an outdoor space in Moscow and be related to theatre. The project could be real or imaginary. I was not really willing to deal with real clients, so I decided to invent the concept of a festival that would attract artists that are interesting to me,’ said Anna.
Anna decided to participate in the competition in the wake of the excitement she felt while completing the project.
‘It was thrilling to introduce my graphic system within the actual space of Gorky Park and to invent such unconventional style media, such as a poster human, a poster tree, and so on.’
According to the student, the competition was superbly organized, and the declared competition theme— Empathy—extended far beyond the formal name—it was present in the communication with each contestant at every stage.
Natalia Shendrik, course supervisor, discussed the tasks related to the original project assignment:
‘The project was not aimed as an entry for a competition, but was rather part of a study assignment. When designing the event, it was important for students to take advantage of the opportunities provided by the location: real environment, weather, space, atmosphere and audience. The main task was to find media for advertising on-site and to design unconventional ways of communication.’
Natalia said that Anna’s project had a sense of summer lightness, recklessness and creativity, with the graphics perfectly aligned with the concept.
‘The project takes into account every detail, and one harmonious and clear picture evolves from a set of diverse formats and objects. Anna managed to build a logical and functioning system, in which each element is able to surprise the viewer and communicate the next part of the overarching story’.
The supervisor also noted that participation in a competition, particularly an international one, is a great challenge for a student; it offers a test of their creative capabilities, a way to reinforce their self-esteem, and an opportunity to get feedback on their work from highly regarded professionals. This nomination will be a huge bonus in the student’s future career.
Fabrika Centre for Creative Industries will exhibit the project ‘The more we contemplate, the less we live’ by Alexandra Kuznetsova, Curator at HSE School of Art and Design and laureate of the sixth session of ‘Fabrika workshops’.
Daniil Kostyshin, a fourth-year student of the ‘Fashion Design’ track in the HSE Art and Design School at HSE University, presented a collection of his own design at Mercedes-Benz Fashion Week Russia. His collection, ‘21’, was inspired by old family photos of his childhood during the early 2000s.
The HSE Art and Design School is opening a new master’s track in Sound Art & Sound Studies as part of its Master’s programme ‘Practice of Contemporary Art’. Classes will begin in Fall 2020. The language of instruction is Russian.
Over the past year our students and graduates of the Master’s Programme ‘Fashion’ participated in a diverse array of projects. The emerging designers put on two of their own fashion shows at Rizhsky Station as part of Arts Night 2018 as well as the large festival Telling Stories, participated in exhibitions, collaborated with prominent brand names, and opened a joint showroom in the Klebozavod (Bread Factory) space.
The HSE ART AND DESIGN Festival, which was held at the Museum of Moscow, served as the final exam for students of HSE’s School of Art and Design. On the final day of the festival, undergraduate and graduate students of the ‘Fashion’ programme presented more than a hundred of pieces of their own design in a fashion show. HSE News Service covered the event.
On June 18, the HSE Art Gallery opened a new exhibition, Comrades of Light, a full-scale installation simulating the space of a Soviet apartment with barely noticeable mutations and distortions. Within this space an alternative history of the Soviet Union unfolds on a sequence of matchbox labels, some of which are copies of real labels from the 1950-80s, and some of which are the creations of project authors Alexandra Kuzetsova and Darya Dolgopolova.
From June 20 to 27, the Museum of Moscow and the HSE Art and Design School will hold the HSE ART AND DESIGN Festival 2019, a graduation show. The project authors and curators for the event are HSE Art and Design School students, graduates and lecturers.
A video created by Polina Sotnikova, a student of the ‘Design’ programme at the HSE Lyceum, is being shown as part of the interactive exhibit Gogol in Moscow, which runs until June 2. The work, created in a motion design style, is currently being shown in the museum’s exhibit hall, which attracted tens of thousands of people on Museum Night.
On May 17 and 18, the annual Telling Stories festival, organized by the Faculty of Communications, Media and Design, will take place in Moscow. Festival guests will be able to attend a public talk with a Hollywood director, learn how to create their own successful micromedia, see a theater performance by HSE students and much more. Entry to all of the festival events is free.
HSE students are invited to participate in a design competition in which a series of three illustrations will be selected. Submissions will be accepted until May 22. The winning patch projects will be set in the form of stripes on adidas bomber jackets. The author of the best work will travel to the head office of adidas in Germany.