HSE Design Lab Develops New Navigation System for Ice Arena
In early October, the HSE Design Lab presented a new project at the HSE Art and Design School. A team of teachers and students has developed a navigation system for the G-Drive sports arena in Omsk. The ice stadium, which is home to the Omsk hockey club Avangard, opened in 2022 and seats 12,000 spectators.
The HSE Design Lab is a design unit based at the HSE Art and Design School where industry experts and HSE University students work together. Its team offers to develop projects for clients in Communication and Digital Design, Environmental and Interior Design, Territorial Branding, Event, Fashion, Contemporary Art, and Media and Sound Design.
At the laboratory, students gain real-life work experience under mentors’ guidance. The development of a navigation system for the G-Drive Arena in Omsk, one of the team’s latest projects, was carried out in stages. First, a conceptual solution was formed, which was then refined and optimised.
G-Drive Arena, built on the site of the Omsk Arena ice stadium, is one of the most advanced sports facilities in the region. Its construction began in 2020, and the first match took place at the stadium on September 24, 2022. The new stadium’s capacity is 12,000 spectators.
Its navigation system includes information panels in strategic locations such as entrances, elevators, and halls. Visitors can check the panels for information about the location of various areas, directions of movement, event schedules, and other information.
Svetlana Sebyakina, Art Director at HSE Design Lab
‘An important factor that permeates the entire process of navigating the site is the development of a typology for all media that visitors encounter on the way from the entrance to their seats, as well as the logistics of these typical media on the maps for seven floors. Typology and logistics were formed on floor plans with fixed points highlighting important places for visitors to make decisions. Schematic layouts are one of the key style constants. Among them, the primary focus is on schematic layouts of the bowl, floor layouts of the ice arena, and a layout of the territory on which the G-Drive Arena is located.’
The concept of the navigation system covered not only inside the facility, but also the area around the arena and all service checkpoints.
‘To check and further adjust the system, the team members flew to the facility: first to familiarise themselves with it, and then for the “fitting”, when models of key navigation media—suspended ceiling consoles—were printed and placed on the stadium plans. We also carried out a mandatory check of standard layouts on the plan for compliance with human proportions and for convenient interaction between participants in the navigation system according to the developed typology,’ said Svetlana Sebyakina.
She added that navigation for the arena was created with both sports and entertainment events in mind. Subsequently, the developers checked how the navigation they designed worked by visiting one of three open days of the G-Drive Arena.
G-Drive Arena Navigation System Project development team
Project Head: Mitya Harshak
Art Directors: Svetlana Sebyakina, Ivan Vetrov
Project Manager: Yana Sobol
Designers: Darya Litovchenko, HSE Design Lab interns and HSE Art and Design School students Valeria Dobulevich, Lada Fedoseeva, Alina Umirova, and Ekaterina Makhno
Natalya Logutova, Deputy Head of the HSE Art and Design School
The laboratory’s clients include companies from the banking sector, developers, industrial complexes, foundations, private businesses, and cultural and educational institutions. ‘One of the most important clients helping develop new areas, among other things, is HSE University itself—the internal customer of HSE Design Lab,’ noted Natalya Logutova, Deputy Head of the HSE Art and Design School.
Over the past ten years, the laboratory has been involved in updating HSE University’s brand book, redesigning thousands of square meters of university space, and implementing renovation projects in cities where HSE University campuses are located, said Natalya Logutova. One of the team’s most steadfast partners is the HSE Lyceum, with which it has been cooperating for many years. In addition, the laboratory has a Creative Futures programme aimed at supporting and assisting students and teachers of the HSE Art and Design School in launching their own brands. ‘The laboratory is a connecting link, a platform for communication among young specialists in creative professions and business, among cultural institutions, local crafts, and young entrepreneurs,’ concluded Natalya Logutova.
As part of a continuing exploration of the national cultural context, the HSE University Art and Design School and the Russian-Armenian (Slavonic) University, in collaboration with the Sergei Parajanov Museum and the Artists' Union of Armenia, have announced the second open international online contest for collage in animation dedicated to the centenary of Sergei Parajanov’s birth.
In December, HSE University launched its first concept store—the HSE ART AND DESIGN STORE (part of the HSE Art and Design School). The new space offers ample opportunities for the successful implementation of design projects and features young and promising brands from students, graduates, and teachers of the HSE University Art and Design School.
Beginner-level specialists and students, as well as graduates of any university, regardless of geographical location, are invited to participate. Works can be submitted in the categories of Identity, Object Design, Illustration and Comics, Game Visuals, and Sound until January 21, 2024. Launched by the HSE Art and Design School in 2022, the competition collected more than 1,500 works in its first year. Its goal is to present a unified platform to host original ideas and spectacular projects in all areas of design, contemporary art, and fashion, as well as to draw the attention of the creative community to the development of professions in the industry.
The HSE Design Lab was named one of the winners in the Best Interior Solution project category of the Union of Moscow Architects for its project to renovate the interiors of the HSE University building on Maly Tryokhsvyatitelsky Pereulok. The awards were presented at the BUILD SCHOOL exhibition in Moscow, which ended on November 2.
‘In Search of the Key to the Past’: Students of HSE Art and Design School in Nizhny Novgorod Develop Collection of Souvenirs
The HSE Art and Design School in Nizhny Novgorod, together with the ‘Protected Quarters’ project to revive Nizhny Novgorod’s historical territories, have carried out the ‘Timeless’ creative project, which included a design laboratory and an educational programme. As a result of the creative workshop, students made concepts for souvenir products based on the local identity.
On July 22, the HSE CREATIVE HUB space hosted the ‘AGREED’ street art festival. This is the first collaboration between HSE Art and Design School students and the CHAIN community. The event participants learned how street art changes the urban environment and also created their own artifacts in the form of special stickers and stencils.
In early July, HSE ART GALLERY hosted the grand opening of the ‘Telling Stories. Big Data’ exhibition. The first part of this project has been exhibited at the Moscow Museum of Modern Art since the end of June. The exhibition will be open at both venues until August 13th.
At the end of each academic year, students of the HSE Art and Design School present an exhibition of their works. On June 30, the opening ceremony of this year’s exhibition, titled ‘Telling Stories. Big Data’, took place at the Moscow Museum of Modern Art (MMOMA). The exhibition unites students, graduates, and teachers of the HSE University Art and Design School and the Faculty of Creative Industries.
The ‘Screen Arts. Roll Call’ cultural and educational project of the HSE Art and Design School will be exhibited at the Baltic branch of the Pushkin State Museum of Fine Arts in Kaliningrad until July 16, 2023. The project is a continuation of an HSE ART GALLERY exhibition held in September 2022. The exhibition presents a dialogue between three generations: pioneers of video art in Russia, young classicists, and students of the HSE Art and Design School who are uncovering new possibilities in screen arts.
On April 4, the HSE Art and Design School hosted an award ceremony for the winners and runners-up of the third season of the HSE CREATIVE OPEN international online competition. This season’s categories included Identity, Object Design, Music Release, Advertising Concept, Illustration, and Game Space.