Media Product Analytics

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Институт медиа

Статус:

Курс по выбору

Когда читается:

2-й курс, 2 модуль

Преподаватель

Велина Алиса Дмитриевна

Course Syllabus

Abstract

The discipline is aimed at developing the skills of a comprehensive analysis of media products, including an assessment of their structure, content, target audience and distribution effectiveness. The article discusses methodologies for assessing the quality of content, techniques for monitoring user reactions, and tools for analyzing media consumer behavior. Special emphasis is placed on the application of quantitative and qualitative approaches to the study of the impact of a media product on the audience and the market.