Цикл дисциплин направления (обязательные предметы)

This course introduces and discusses approaches, strategies, and data collection methods pertinent to research in social sciences. Students will consider how to select the appropriate methodology for use in a study to be performed. Additionally, students will learn how to collect data based on different data collection methods, construct these tools, and pilot them before they become ready for use. Finally, this course discusses the requirements for an academic work, considering aspects related to language, writing style, and lay-out. To culminate this final stage, students will learn to write a comprehensive research proposal that may be conducted in the future.

The structure of the course is based on two approaches. The first is a cumulative approach which introduces, step-by-step, the contents of the academic subject of research theory and practice. The second is concerned with the involvement of students in the practical work in order to develop the skills needed to produce a good quality of final product.

In the early 1990s, Kenichi Ohmae articulated the principles of power and strategy in the interlinked economy that would give rise to a ‘borderless world.’ A few years later he questioned “the relevance-and effectiveness-of nation-states as meaningful aggregates in terms of which to think about, much less manage, economic activity.” Ohmae suggested that “many of the core values supporting a world order based on discrete, independent nation states – liberal democracy as practiced in the West, for instance, and even the very notion of political sovereignty itself – have shown themselves in serious need of redefinition or, perhaps, replacement.”

Rosabeth Kanter, in Men and Women of the Corporation, states the following, “Large corporations are often formidable and mysterious to people outside them, like giants that populate the earth but can only be seen through their shadows. Yet informed participation in civic culture requires knowing more about how corporations operate or what people in them do than is contained in stereotypes of ambitious organization men or insensitive bureaucrats. Corporations are often equally mysterious to the people inside, whose views can be limited and parochial because they rarely get a sense of the whole....Insiders, too, need the larger view in order to understand the forces acting on them, to see options, and to consider alternatives.”

This course is primarily designed to introduce principles of economics in a practical way for those students who have not taken any rigorous economics courses. Accordingly, emphasis will be laid on the economic way of thinking and on practical issues, rather than on mathematical details. After taking this course, it is hoped that the students can understand and have their own views on economic issues that appear in the news media, albeit rudimentary. The textbook written by Gregory Mankiw was chosen, keeping this emphasis in mind. It is almost without mathematics, but with some graphs, case studies and newspaper articles. Additionally, I also strongly recommend for advanced students to read books written by Krugman & Wells and Frank, Bernanke, Antonovics & Heffetz for relatively deep understanding.

The end of the cold war and the galloping developments in communication and transportation virtually removed the ideological and physical barriers that had separated the nations and societies. It may appear that the much touted ‘global village’ has finally come around, but this community still faces several problems, old and new.

Today, organizations must recognize that they compete in a global environment, and managers must seek to develop the empathy, knowledge, sensitivity, and skills required to successfully operate in a dynamic global market place. In this light, this course utilizes and builds upon the primary concepts studied previously in principles of marketing and will enable students to practice applying various concepts in global settings in the era of digitalism. This course guides students to analyze and develop sophisticated interactive marketing programs. Through lectures, discussions, cases, projects, teamwork, student presentations, and guest lectures, participating students will be introduced to the topics and concepts of the class, and learn to handle them, both strategically and tactically.