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Master’s Programme 'Marketing: Digital Technologies and Marketing Communications'
Marketing: Digital Technology and Marketing Communications
New programme. First intake in 2020.
The Master’s programme “Marketing: Digital Technologies and Marketing Communications” introduces students to the latest conceptual approaches and best practices in marketing and communications management. Throughout the programme, students utilize the hands-on approach and applied knowledge gained to master the marketing technologies needed to facilitate companies’ business operations and promote brands in an ever-evolving digital world.
The programme incorporates the latest developments in the industry: digitalization, globalization, the use of big data, social media and meta-skills, artificial intelligence.
HSE University alumni working in economics and finance, earn an average of 115,000 rubles a month in their first five years of work after graduation. This is the second best result among universities, according to data from the Superjob job search website.
All full degree programmes, implemented at four HSE University campuses, received state accreditation for the next six years. The positive conclusions of experts and representatives of expert organizations have been published on the Rosobrnadzor website.
HSE Graduate School of Business will open on September 1 of this year. The Academic Council decided on the School’s creation within the framework of HSE University’s 2030 Development Programme, which aims at enhancing the University’s global competitiveness.
The HSE Business Incubator took 1st place in the 2019-2020 UBI Global World Ranking of University-Linked Business Accelerators. An awards ceremony for the top ranked institutions was held at the World Incubation Summit in Doha, Qatar on November 6.