HSE Students Win International D&AD New Blood Contest
Anna Dmitrieva and Sophia Verlina, third-year students at the HSE Art and Design School (curators Stefan Lashko and Ivan Yakushev) have been recognized as winners in the international design competition D&AD New Blood. They will receive their awards on June 6, 2017.
The students chose a brief by Monotype Company, which was to design a typography-led campaign about misunderstood, misrepresented, or underrepresented cultures, communities, or countries.
The students created a project about Saterland, a town in Germany. Despite its low population (only about 15,000 people), they still use their native language, Saterland Frisian. Recently, the Frisians have been forced to use bilingual (German and Frisian) signs across the town. The students suggested a solution for this problem.
Sophia Verlina: ‘It was difficult to deliver this idea clearly and precisely so that the message would be understood not only by people from Germany, but from other countries as well, since we were participating in an international contest. We discussed a lot of options, and in the end selected the one that seemed the most clear and comprehensible to us, and, most importantly, accessible to people who do not speak the language. And it turned out, we were right’.
Anna Dmitrieva: ‘It was thrilling to pay attention to this town, since it is one of those rare cases when a town in a country has its own culture, language, and traditions. Just recently, Saterland was forced to add German translation to all their signs and advertising. That’s why we came up with the idea of posters (for the town) and small stickers (for smaller objects), where we print a ‘permanent’ phrase ‘das ist = this is’, draw a hand pointing at an object in the environment, and add the name of the object in Frisian. In addition, the posters include a QR code, which redirects the user to a website where they can translate the word and hear its pronunciation’.
In future, this project will be developed into a website.
The School of Design’s fashion team just became stronger thanks to its newest designer Leonid Alexeev. Leonid is a unique professional who is not only the creator of a brand that offers both a men’s and women’s collection, nor is he just the mastermind behind several lines of clothing made by well known Russian companies; Leonid has also headed the design bureau at the Ministry of Defence, designed costumes for various Moscow theatres, and also launched a clothing line for football fans. Beginning this academic year, Leonid will teach both bachelor’s and master’s students at the HSE School of Design. In the following interview, he talks about professional longevity, the winning concept of a fashion education, and much more.
Three projects by HSE Art and Design School students have made it to the finals of an international student competition and will be presented at the Biennale of Graphic Design in Chaumont (France) from May 13 to September 24, 2017. The competition task was to use graphic design to create a tool or product that contributes to the transmission of knowledge.
This collection by the HSE Art and Design School students resulted from a mutual effort by designers from the undergraduate and master’s courses. The theme of the collection is ‘Klub Zavtra’ – ‘Tomorrow Club’. Students worked as designers, models and organizers in the show.
Students of the HSE School of Design have been shortlisted for the 2017 Rijkstudio Award, which is organised by Amsterdam’s Rijksmuseum. Works by third-year students Victoria Kasatova and Ekaterina Drugachenok were among the 75 works hand-selected by an expert jury out of 2,600 participants from around the world. According to the contest’s rules, anyone can submit an entry by downloading an art piece of their choosing from the museum’s website and creating their own work of art based on this image.
Students from the HSE School of Design specializing in fashion presented their new collection H.A.R.D. 2.0 – a mix of works styled in a single concept. For a year HSE students have been experimenting with forms and techniques, deconstructing and creating new forms from old ones.
Packaging of the World, a popular online resource for designers and marketing professions, has published a packaging design for Smilex12+ toothpaste developed by Anna Kosheleva, a third year student at HSE’s Art and Design School. Her work was overseen by Alexandra Kuznetsova, the school’s Academic Supervisor of Bachelor's programme in Design.
Ksenia Ermakova, Sofya Paymanova, and Natalia Chernobrova, third- and fourth-year students of the HSE School of Design, have presented their vision of VDNH’s reconstruction as part of the Russian Pavilion at the 15th International Architecture Exhibition at the Venice Biennale.
At this year’s Mercedes-Benz Fashion Week, students from the HSE School of Design debuted their latest collection, which included diverse colour schemes, prints, and fabrics that all reflected the web-punk aesthetic known for its different shapes and flat design.
Fashion students at HSE’s School of Design will hold a fashion show featuring their collections at Mercedes-Benz Fashion Week, which takes place in Moscow March 11-16.