HSE Students Win International D&AD New Blood Contest
Anna Dmitrieva and Sophia Verlina, third-year students at the HSE Art and Design School (curators Stefan Lashko and Ivan Yakushev) have been recognized as winners in the international design competition D&AD New Blood. They will receive their awards on June 6, 2017.
The students chose a brief by Monotype Company, which was to design a typography-led campaign about misunderstood, misrepresented, or underrepresented cultures, communities, or countries.
The students created a project about Saterland, a town in Germany. Despite its low population (only about 15,000 people), they still use their native language, Saterland Frisian. Recently, the Frisians have been forced to use bilingual (German and Frisian) signs across the town. The students suggested a solution for this problem.
Sophia Verlina: ‘It was difficult to deliver this idea clearly and precisely so that the message would be understood not only by people from Germany, but from other countries as well, since we were participating in an international contest. We discussed a lot of options, and in the end selected the one that seemed the most clear and comprehensible to us, and, most importantly, accessible to people who do not speak the language. And it turned out, we were right’.
Anna Dmitrieva: ‘It was thrilling to pay attention to this town, since it is one of those rare cases when a town in a country has its own culture, language, and traditions. Just recently, Saterland was forced to add German translation to all their signs and advertising. That’s why we came up with the idea of posters (for the town) and small stickers (for smaller objects), where we print a ‘permanent’ phrase ‘das ist = this is’, draw a hand pointing at an object in the environment, and add the name of the object in Frisian. In addition, the posters include a QR code, which redirects the user to a website where they can translate the word and hear its pronunciation’.
In future, this project will be developed into a website.
Over the past year our students and graduates of the Master’s Programme ‘Fashion’ participated in a diverse array of projects. The emerging designers put on two of their own fashion shows at Rizhsky Station as part of Arts Night 2018 as well as the large festival Telling Stories, participated in exhibitions, collaborated with prominent brand names, and opened a joint showroom in the Klebozavod (Bread Factory) space.
The HSE ART AND DESIGN Festival, which was held at the Museum of Moscow, served as the final exam for students of HSE’s School of Art and Design. On the final day of the festival, undergraduate and graduate students of the ‘Fashion’ programme presented more than a hundred of pieces of their own design in a fashion show. HSE News Service covered the event.
On June 18, the HSE Art Gallery opened a new exhibition, Comrades of Light, a full-scale installation simulating the space of a Soviet apartment with barely noticeable mutations and distortions. Within this space an alternative history of the Soviet Union unfolds on a sequence of matchbox labels, some of which are copies of real labels from the 1950-80s, and some of which are the creations of project authors Alexandra Kuzetsova and Darya Dolgopolova.
From June 20 to 27, the Museum of Moscow and the HSE Art and Design School will hold the HSE ART AND DESIGN Festival 2019, a graduation show. The project authors and curators for the event are HSE Art and Design School students, graduates and lecturers.
A video created by Polina Sotnikova, a student of the ‘Design’ programme at the HSE Lyceum, is being shown as part of the interactive exhibit Gogol in Moscow, which runs until June 2. The work, created in a motion design style, is currently being shown in the museum’s exhibit hall, which attracted tens of thousands of people on Museum Night.
On May 17 and 18, the annual Telling Stories festival, organized by the Faculty of Communications, Media and Design, will take place in Moscow. Festival guests will be able to attend a public talk with a Hollywood director, learn how to create their own successful micromedia, see a theater performance by HSE students and much more. Entry to all of the festival events is free.
HSE students are invited to participate in a design competition in which a series of three illustrations will be selected. Submissions will be accepted until May 22. The winning patch projects will be set in the form of stripes on adidas bomber jackets. The author of the best work will travel to the head office of adidas in Germany.
Polina Parygina, a fourth-year student at HSE University’s School of Art and Design majoring in Communication Design, is one of four illustrators selected worldwide by the famous clothes brand Fred Perry for the international Record Store Day 2019. In honour of the holiday, music stores around the world are distributing satchels bearing graphic illustrations she has designed.
From March 8th to April 7th, 2019 HSE ART GALLERY is hosting a large-scale exhibition on the topic of Women Who Change the World. This joint project by HSE ART GALLERY and LEVI`S® has given HSE Art and Design School students the opportunity to realize their ideas on this important theme.
On May 17 and 18, 2019 the HSE Faculty of Communications, Media and Design is organizing its second annual Telling Stories festival. The event attracts renowned film directors, producers, photographers, curators of international projects, and trend-setting designers.