HSE Art and Design School Students Attend ADCR Awards
On September 19, 2017, a ceremony of the Art Directors Club Russia (ADCR) Awards took place in Moscow. Students from the HSE Art and Design School with their ‘Genders*’ and ‘Save Frisian’ projects took first and second prizes in the ‘Young & Students’ nomination. Furthermore, Oxana Paley, Curator at the HSE Art and Design School, took third place in the ‘Design & Craft’ nomination.
Alexandra Parkhomenko, Anastasia Ashukina, and Viktoria Boyko, fourth year students, (Curators: Stephan Lashko and Ivan Yakushev) submitted their ‘Genders*’ project for the competition. In their studies, they noticed that, while traditionally, only two genders are usually mentioned, the male and female ones, there are, in fact, many more. This project aims to provide information on all key genders, explain their differences and structure, as well as present this information in a clear and visually stimulating manner. The project includes two posters, a website and a card game.
The poster features a chart of genders including names, definitions, symbols, and other key features. They are arranged in groups and subgroups, as in Mendeleev’s periodic table of elements. The second poster consists of gender flags, whereby each colour carries a meaning, and their combinations are both individual and symbolic.
Since people have grown used to getting their information from digital sources, the students decided to create an interactive version of the gender chart as a website. This is the first resource to feature a collection of the most complete information on various genders.
The project also includes a card game, whereby each player can roleplay various genders. The interactive approach helps those playing better understand gender differences. You can see how the game works in this video.
‘We were lucky to work on a project, which not only thrills us, but is also valued by much more experienced people. This is a double success. When we were submitting “Genders*” for the competition, we were not so much hoping to win, as much as we just wanted to share the results of our hard work, which was a point of pride for us. Sometimes, it’s important just to believe in what you are doing, and not stop doing it. Some people leave things halfway through, but if you go all the way, the result is often better than you might expect,’ the project authors said.
Click to view the full project on the student portfolio website (in Russian)
Anna Dmitrieva and Sophia Verlina, students at the HSE Art and Design School (Curators: Stefan Lashko and Ivan Yakushev), put together a project about an underrepresented community, using the example of Saterland, a town in Germany. Despite its low population (only about 15,000 people), they still speak in their native language - Saterland Frisian. The Frisians were recently forced to use bilingual (German and Frisian) signs in the town. The students suggested a solution for this problem.
‘It wasn’t easy to implement this project. We absolutely had no idea how to visually reflect two cultures, without actually offending anyone. We discussed many options, but suddenly remembered how we learn languages ourselves - by just putting up stickers with new words on everything around us. The solution was unexpected, but it was decisive for our project. Despite the difficulties, we are nevertheless pleased with the result. We are grateful to the curators for their support,’said Sophia Verlina and Anna Dmitrieva, sharing their emotions about the event.
Click to view the full project on the student portfolio website (in Russian)
Oxana Paley, Curator at the HSE Art and Design School, participated in the competition with a visual identity project for an architectural firm.
‘I love it when simple methods, without any excessive elements, are used to generate solutions. And I’m happy that the jury values my project,’Oxana said in regards to her victory.
The ADCR Awards is a Russian professional competition in advertising and design, organized by Art Directors Club Russia.
See also:
Exhibition by HSE Art and Design School Students Now Open at Fabrika Centre
The Fabrika Centre for Creative Industries is hosting a graduation exhibition by bachelor’s students of Contemporary Art at the HSE Art and Design School. In the exhibition titled ‘Freedom of Absurdity’, the early-career artists present their interpretations of melancholy. The exhibition is open to visitors until April 21, 2024, and admission is free of charge.
‘The Form of a Building Plays a Supportive Role; the Main Thing is Its Content’
Environmental design shapes the reality around us. It is the appearance of spaces, buildings, and objects that surround us. What is happening in this field today? What awaits us in the future? And how do we prepare for it? The HSE News Service discussed these and many other topics with Boris Bernaskoni, Head of Environmental Design Studies at the HSE Art and Design School.
Still the Best: HSE Art and Design School at the World Brand Design Society
HSE Art and Design students, graduates, and curators have been participating in the World Brand Design Society international competition for several years. The winter of 2023/24 was no exception—several projects won in various categories.
Second Season of ‘Parajanov—100’ Contest Launched at HSE Art and Design School
As part of a continuing exploration of the national cultural context, the HSE University Art and Design School and the Russian-Armenian (Slavonic) University, in collaboration with the Sergei Parajanov Museum and the Artists' Union of Armenia, have announced the second open international online contest for collage in animation dedicated to the centenary of Sergei Parajanov’s birth.
HSE Art and Design School Opens First University Concept Store
In December, HSE University launched its first concept store—the HSE ART AND DESIGN STORE (part of the HSE Art and Design School). The new space offers ample opportunities for the successful implementation of design projects and features young and promising brands from students, graduates, and teachers of the HSE University Art and Design School.
Season Six of HSE CREATIVE OPEN Competition Begins
Beginner-level specialists and students, as well as graduates of any university, regardless of geographical location, are invited to participate. Works can be submitted in the categories of Identity, Object Design, Illustration and Comics, Game Visuals, and Sound until January 21, 2024. Launched by the HSE Art and Design School in 2022, the competition collected more than 1,500 works in its first year. Its goal is to present a unified platform to host original ideas and spectacular projects in all areas of design, contemporary art, and fashion, as well as to draw the attention of the creative community to the development of professions in the industry.
HSE Design Lab Receives Diploma from Union of Moscow Architects
The HSE Design Lab was named one of the winners in the Best Interior Solution project category of the Union of Moscow Architects for its project to renovate the interiors of the HSE University building on Maly Tryokhsvyatitelsky Pereulok. The awards were presented at the BUILD SCHOOL exhibition in Moscow, which ended on November 2.
HSE Design Lab Develops New Navigation System for Ice Arena
In early October, the HSE Design Lab presented a new project at the HSE Art and Design School. A team of teachers and students has developed a navigation system for the G-Drive sports arena in Omsk. The ice stadium, which is home to the Omsk hockey club Avangard, opened in 2022 and seats 12,000 spectators.
‘In Search of the Key to the Past’: Students of HSE Art and Design School in Nizhny Novgorod Develop Collection of Souvenirs
The HSE Art and Design School in Nizhny Novgorod, together with the ‘Protected Quarters’ project to revive Nizhny Novgorod’s historical territories, have carried out the ‘Timeless’ creative project, which included a design laboratory and an educational programme. As a result of the creative workshop, students made concepts for souvenir products based on the local identity.
Scientarium: Integrating Student Scientific Associations and HSE University Projects
In early July, the Voronovo Study Centre hosted Scientarium, an off-site session for representatives of HSE University student research communities organised by the university’s Centre for Student Academic Development and Unit for the Popularisation of Science. More than 50 students from 10 scientific student associations and three campuses took part.