HSE Art and Design School Students Attend ADCR Awards
On September 19, 2017, a ceremony of the Art Directors Club Russia (ADCR) Awards took place in Moscow. Students from the HSE Art and Design School with their ‘Genders*’ and ‘Save Frisian’ projects took first and second prizes in the ‘Young & Students’ nomination. Furthermore, Oxana Paley, Curator at the HSE Art and Design School, took third place in the ‘Design & Craft’ nomination.
Alexandra Parkhomenko, Anastasia Ashukina, and Viktoria Boyko, fourth year students, (Curators: Stephan Lashko and Ivan Yakushev) submitted their ‘Genders*’ project for the competition. In their studies, they noticed that, while traditionally, only two genders are usually mentioned, the male and female ones, there are, in fact, many more. This project aims to provide information on all key genders, explain their differences and structure, as well as present this information in a clear and visually stimulating manner. The project includes two posters, a website and a card game.
The poster features a chart of genders including names, definitions, symbols, and other key features. They are arranged in groups and subgroups, as in Mendeleev’s periodic table of elements. The second poster consists of gender flags, whereby each colour carries a meaning, and their combinations are both individual and symbolic.
Since people have grown used to getting their information from digital sources, the students decided to create an interactive version of the gender chart as a website. This is the first resource to feature a collection of the most complete information on various genders.
The project also includes a card game, whereby each player can roleplay various genders. The interactive approach helps those playing better understand gender differences. You can see how the game works in this video.
‘We were lucky to work on a project, which not only thrills us, but is also valued by much more experienced people. This is a double success. When we were submitting “Genders*” for the competition, we were not so much hoping to win, as much as we just wanted to share the results of our hard work, which was a point of pride for us. Sometimes, it’s important just to believe in what you are doing, and not stop doing it. Some people leave things halfway through, but if you go all the way, the result is often better than you might expect,’ the project authors said.
Anna Dmitrieva and Sophia Verlina, students at the HSE Art and Design School (Curators: Stefan Lashko and Ivan Yakushev), put together a project about an underrepresented community, using the example of Saterland, a town in Germany. Despite its low population (only about 15,000 people), they still speak in their native language - Saterland Frisian. The Frisians were recently forced to use bilingual (German and Frisian) signs in the town. The students suggested a solution for this problem.
‘It wasn’t easy to implement this project. We absolutely had no idea how to visually reflect two cultures, without actually offending anyone. We discussed many options, but suddenly remembered how we learn languages ourselves - by just putting up stickers with new words on everything around us. The solution was unexpected, but it was decisive for our project. Despite the difficulties, we are nevertheless pleased with the result. We are grateful to the curators for their support,’said Sophia Verlina and Anna Dmitrieva, sharing their emotions about the event.
Oxana Paley, Curator at the HSE Art and Design School, participated in the competition with a visual identity project for an architectural firm.
‘I love it when simple methods, without any excessive elements, are used to generate solutions. And I’m happy that the jury values my project,’Oxana said in regards to her victory.
The ADCR Awards is a Russian professional competition in advertising and design, organized by Art Directors Club Russia.
On February 16, the ‘Silver Archer’ prizes were awarded in Moscow. HSE Science Battles, a project designed by HSE students, made it to the top three in the ‘Technologies of the Future’ category. It was also judged ‘best project’ in this category by the student jury, and was awarded a special prize by Russian Venture Company, the category’s partner.
The winner of the Student Project Contest, the HSE Science Battles, has been short-listed for an award recognizing development in the field of Public Relations, the ‘Silver Archer’ prize. Organizers of the Battles will now fight for the major prize in PR. They’ll be up against the biggest Russian and international communication firms in a show-down that will be open to the public on February 16 at the Public Chamber of the Russian Federation.
HSE School of Art and Design, in conjunction with UNIQLO, has unveiled a new exhibition entitled, 'New Life for Old Things'. The exhibition showcases a vast array of ingenious ways to give new life to old things - the most important aspect of sustainable fashion.
The School of Design’s fashion team just became stronger thanks to its newest designer Leonid Alexeev. Leonid is a unique professional who is not only the creator of a brand that offers both a men’s and women’s collection, nor is he just the mastermind behind several lines of clothing made by well known Russian companies; Leonid has also headed the design bureau at the Ministry of Defence, designed costumes for various Moscow theatres, and also launched a clothing line for football fans. Beginning this academic year, Leonid will teach both bachelor’s and master’s students at the HSE School of Design. In the following interview, he talks about professional longevity, the winning concept of a fashion education, and much more.
Anna Dmitrieva and Sophia Verlina, third-year students at the HSE Art and Design School (curators Stefan Lashko and Ivan Yakushev) have been recognized as winners in the international design competition D&AD New Blood. They will receive their awards on June 6, 2017.
Three projects by HSE Art and Design School students have made it to the finals of an international student competition and will be presented at the Biennale of Graphic Design in Chaumont (France) from May 13 to September 24, 2017. The competition task was to use graphic design to create a tool or product that contributes to the transmission of knowledge.
This collection by the HSE Art and Design School students resulted from a mutual effort by designers from the undergraduate and master’s courses. The theme of the collection is ‘Klub Zavtra’ – ‘Tomorrow Club’. Students worked as designers, models and organizers in the show.
Students of the HSE School of Design have been shortlisted for the 2017 Rijkstudio Award, which is organised by Amsterdam’s Rijksmuseum. Works by third-year students Victoria Kasatova and Ekaterina Drugachenok were among the 75 works hand-selected by an expert jury out of 2,600 participants from around the world. According to the contest’s rules, anyone can submit an entry by downloading an art piece of their choosing from the museum’s website and creating their own work of art based on this image.