HSE Art and Design School Students Attend ADCR Awards
On September 19, 2017, a ceremony of the Art Directors Club Russia (ADCR) Awards took place in Moscow. Students from the HSE Art and Design School with their ‘Genders*’ and ‘Save Frisian’ projects took first and second prizes in the ‘Young & Students’ nomination. Furthermore, Oxana Paley, Curator at the HSE Art and Design School, took third place in the ‘Design & Craft’ nomination.
Alexandra Parkhomenko, Anastasia Ashukina, and Viktoria Boyko, fourth year students, (Curators: Stephan Lashko and Ivan Yakushev) submitted their ‘Genders*’ project for the competition. In their studies, they noticed that, while traditionally, only two genders are usually mentioned, the male and female ones, there are, in fact, many more. This project aims to provide information on all key genders, explain their differences and structure, as well as present this information in a clear and visually stimulating manner. The project includes two posters, a website and a card game.
The poster features a chart of genders including names, definitions, symbols, and other key features. They are arranged in groups and subgroups, as in Mendeleev’s periodic table of elements. The second poster consists of gender flags, whereby each colour carries a meaning, and their combinations are both individual and symbolic.
Since people have grown used to getting their information from digital sources, the students decided to create an interactive version of the gender chart as a website. This is the first resource to feature a collection of the most complete information on various genders.
The project also includes a card game, whereby each player can roleplay various genders. The interactive approach helps those playing better understand gender differences. You can see how the game works in this video.
‘We were lucky to work on a project, which not only thrills us, but is also valued by much more experienced people. This is a double success. When we were submitting “Genders*” for the competition, we were not so much hoping to win, as much as we just wanted to share the results of our hard work, which was a point of pride for us. Sometimes, it’s important just to believe in what you are doing, and not stop doing it. Some people leave things halfway through, but if you go all the way, the result is often better than you might expect,’ the project authors said.
Anna Dmitrieva and Sophia Verlina, students at the HSE Art and Design School (Curators: Stefan Lashko and Ivan Yakushev), put together a project about an underrepresented community, using the example of Saterland, a town in Germany. Despite its low population (only about 15,000 people), they still speak in their native language - Saterland Frisian. The Frisians were recently forced to use bilingual (German and Frisian) signs in the town. The students suggested a solution for this problem.
‘It wasn’t easy to implement this project. We absolutely had no idea how to visually reflect two cultures, without actually offending anyone. We discussed many options, but suddenly remembered how we learn languages ourselves - by just putting up stickers with new words on everything around us. The solution was unexpected, but it was decisive for our project. Despite the difficulties, we are nevertheless pleased with the result. We are grateful to the curators for their support,’said Sophia Verlina and Anna Dmitrieva, sharing their emotions about the event.
Oxana Paley, Curator at the HSE Art and Design School, participated in the competition with a visual identity project for an architectural firm.
‘I love it when simple methods, without any excessive elements, are used to generate solutions. And I’m happy that the jury values my project,’Oxana said in regards to her victory.
The ADCR Awards is a Russian professional competition in advertising and design, organized by Art Directors Club Russia.
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On May 17 and 18, the annual Telling Stories festival, organized by the Faculty of Communications, Media and Design, will take place in Moscow. Festival guests will be able to attend a public talk with a Hollywood director, learn how to create their own successful micromedia, see a theater performance by HSE students and much more. Entry to all of the festival events is free.
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