Russian businesses have been slow in adopting new media tools. Many companies continue to rely on official websites to reach out to customers and avoid using social media and blogs, as they are not ready for an equal dialogue with external audiences, according to Iosif Dzyaloshinsky and Maria Pilgun, professors of the HSE Faculty of Communication, Media and Design.
Renira Gambarato is Assistant Professor at the Faculty of Communications, Media and Design,School of Media. Originally from Brazil, Renira has been at HSE since 2013. She talked to Anna Chernyakhovskaya of the HSE English News Service about her experience of adjusting to living and working as an academic in Russia and about her joint project with HSE and Brazilian researchers on media convergence of global sporting events and opportunities to air feelings of social injustice.
A group from Brazil’s Universidade Federal de Minas Gerais visited the HSE to participate in a seminar that was part of the ‘Russia-Brazil Major Sport Events: Social Commotion in Global Media’ joint project.
