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Managing Creativity and Innovation

Учебный год
Обучение ведется на английском языке
Курс по выбору
Когда читается:
2-й курс, 2 модуль


Course Syllabus


Creativity research is a multidisciplinary branch of social sciences. The course is structured along the three major research domains: the economic and policy domain (macro-level), the management domain (organizational level) and the psychological domain (individual level). Within the first domain the students will learn about the specificities of ‘creative economy’, ways to measuring this phenomenon, and about public policies supporting creative industries. The second domain is referred to creativity in companies and the approaches to generating business ideas and establishing corporate culture favorable to creativity and innovation. Finally, the third domain will show how psychologists treat creativity and which techniques they use to assess individual creativity, which actions could be taken to improve creativity skills.
Learning Objectives

Learning Objectives

  • Broaden students’ view on creativity research.
  • Show them how creativity is studied both at macro-, organizational and individual levels.
  • Teach students how to be more creative and use their creativity for innovation.
Expected Learning Outcomes

Expected Learning Outcomes

  • Understanding of key creativity concepts
  • Understanding of specificities of creative economy and approaches to its measurement
  • Understanding of and ability to select appropriate public policies supporting creative industries
  • Understanding of concepts of creativity within an organization
  • Ability to use appropriate creativity techniques and corporate management tools to encourage creativity within an organization
  • Ability to use creativity tests and techniques to measure and improve own creative skills
  • Understanding of concepts of creativity at the individual level
Course Contents

Course Contents

  • Creative economy: basic concepts
    Concepts and definitions of creativity; Linkages between creativity and innovation; Creative class; Creative city; Creative industry; Features of creative economy.
  • Measuring creative economy
    Purpose of measuring creative economy; Approaches to economic analysis of creative economy (industrial organization analysis, value chain analysis, inter-industry analysis, satellite accounts); Frameworks for creative economy labour and trade statistics; Use of creativity indicators in indices.
  • Policies supporting creative industries
    Policies for creative industries – common frameworks; Supporting creative industries at the EU level; National policies for creative industries.
  • Creativity in groups – creative leadership
    Creative leadership; Process approach studies; Handling conflicts in groups.
  • Idea generation and creativity techniques
    Brainstorming; Six thinking hats; Mind mapping; Theory of Inventive Problem Solving (TRIZ); Synectics; Design thinking; Morphological analysis; Method of focal objects; Other techniques.
  • Creativity and corporate culture
    Assessing organizational climate; Time pressure and creativity; Idea management structures; Enriching organization and workplace.
  • Concepts of creativity in psychology
    Behaviorist and Freudian conceptions of creativity; Conceptions of the artist (as divine inspiration and imagination); Rationalist conceptions of creativity (as generated by the intelligent mind); Romanticist conceptions of creativity (as generated by irrational unconscious); Children and creativity; Myths about creativity; Other concepts.
  • Assessing individual creativity
    Individualist definition and assessment of creativity; Self-reports; Remote Associates Test; Divergent thinking (DT) tests; Torrance Tests of Creative Thinking; Assessing creativity in science.
  • Increasing your own creativity
    Education and creativity; How to be more creative; Creativity training.
Assessment Elements

Assessment Elements

  • non-blocking Seminars
  • non-blocking Class assignments
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.25 * Seminars + 0.25 * Class assignments + 0.5 * Exam


Recommended Core Bibliography

  • Amabile, T., & Kramer, S. (2011). The Progress Principle : Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Boston, Mass: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=674898
  • John Newbigin. (2019). The creative economy - where did it come from and where is it going? Chapters, 21. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.h.elg.eechap.18292.1
  • Moehrle, M. G. (2005). How combinations of TRIZ tools are used in companies – results of a cluster analysis. R&D Management, 35(3), 285–296. https://doi.org/10.1111/j.1467-9310.2005.00390.x
  • Sawyer, R. K. (2012). Explaining Creativity : The Science of Human Innovation (Vol. 2nd ed). New York: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=433909
  • Sternberg, R. (2017). Creativity support policies as a means of development policy for the global South? A critical appraisal of the UNESCO Creative Economy Report 2013. Regional Studies, 51(2), 336–345. https://doi.org/10.1080/00343404.2016.1174844

Recommended Additional Bibliography

  • Amabile, T. M., Kramer, S. J., Dixon, R., Candell, L. M., Bonabeau, E., Bingham, A., … Ross, C. (2010). Breakthrough Ideas for 2010. Harvard Business Review, 88(1/2), 41–57. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=47193009
  • Anthony Killick. (2019). Resisting the Creative Economy on Liverpool’s North Shore: Art-Based Political Communication in Practice. Westminster Papers in Communication and Culture, (1). https://doi.org/10.16997/wpcc.307
  • Csikszentmihalyi, M. (1997). Happiness and creativity: Going with the flow. Futurist, 31(5), 8. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=f5h&AN=9710064070
  • LEONARD, D., & RAYPORT, J. F. (1997). Spark Innovation through Empathic Design. Harvard Business Review, 75(6), 102–113. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9711071080
  • Pritzker, S. R., & Runco, M. A. (2011). Encyclopedia of Creativity (Vol. 2nd ed). San Diego: Academic Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=368694
  • Sawyer, K. (2011). The Cognitive Neuroscience of Creativity: A Critical Review. Creativity Research Journal, 23(2), 137–154. https://doi.org/10.1080/10400419.2011.571191
  • Sukma, M., Hartono, D., & Prihawantoro, S. (2018). The Impacts Analysis of Creative-Products Export on the Economy. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.8FD88C4