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Теория коммуникации: наведение мостов между академией и практикой

2025/2026
Учебный год
RUS
Обучение ведется на русском языке
3
Кредиты
Статус:
Курс по выбору
Когда читается:
3-й курс, 3 модуль

Преподаватель

Программа дисциплины

Аннотация

This course is designed to provide an overview of major theories in communication science along with its practical applications. The course focuses on the theoretical approaches, research methods and real-life cases of communication theory as a discipline. It is suited for undergraduate students in various fields and for communication practitioners who want to improve their practical approach through the knowledge of theoretical basis. Major goal of this course is to provide the theoretical grounds in communication studies and its practical implications. By the end of the course students will be familiar with the role of theory in communication studies, key traditions of communication theory as well as the key influencers from different from communication academic fields.
Цель освоения дисциплины

Цель освоения дисциплины

  • To acquaint students with the basic concepts of constructs and definitions by topics: Interpersonal communication Group Communication Public Rhetoric and Persuasion Mass communication and media effects Social Media Theories of PR Critical Theory in Communication Theory guided communication
  • To create an understanding of the essence of communication theory as a practical and research discipline;
  • To get familiar with major theories is communication field, including theories of micro-, meta- and macro level;
  • To learn and apply modern tools and techniques in communication research;
  • To develop skills necessary for strategic communication.
Планируемые результаты обучения

Планируемые результаты обучения

  • To be aware of types of communication theory field;
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of group communication.
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of mass and mediated communciation
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of online communication
  • To identify, analyse, and discuss actual case studies and/or strategic communication in field of persuasive communication
  • To identify, analyse, and discuss actual case studies and/or strategic communication in fields of: interpersonal communication.
  • To understand how communication theory in modern online social media research had emerged;
  • To understand how gtoup communication theory has developed and what are its implications in different contexts;
  • To understand how interperswonal theory of communication has developed and how what are its implications in different contexts;
  • To understand how mass communication theory developed and what are its implications in different contexts;
  • To understand the rhetorical perspective in communication theory and what are its implications in different contexts;
  • To understand, recognize, and examine the phenomenon of communication research and its application in PR
Содержание учебной дисциплины

Содержание учебной дисциплины

  • Introduction to the course
  • Interpersonal Communication
  • Group communication
  • Public Rhetoric and Persuasion
  • Mass Communication and Media Effects
  • Theories for Social Media
  • Theories of Public Relations
Элементы контроля

Элементы контроля

  • неблокирующий Online course
  • неблокирующий Discussion with a HSE instructor
Промежуточная аттестация

Промежуточная аттестация

  • 2025/2026 3rd module
    0.3 * Discussion with a HSE instructor + 0.7 * Online course
Список литературы

Список литературы

Рекомендуемая основная литература

  • Communication Theory and Research, edited by Denis McQuail, et al., SAGE Publications, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=334341.
  • Rhetoric in European Culture and Beyond, Karolinum Press, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=2057512.
  • Theories and Models of Communication, edited by Paul Cobley, and Peter J. Schulz, De Gruyter, Inc., 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1108066.

Рекомендуемая дополнительная литература

  • Communication and Organizational Knowledge : Contemporary Issues for Theory and Practice, edited by Heather E. Canary, and Robert D. McPhee, Routledge, 2010. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=547335&query=Communication+and+Organizational+Knowledge+%3A+Contemporary+Issues+for+Theory+and+Practice
  • Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-Tail, edited by Scheinbaum, Angeline Close, Routledge, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=957949&query=social+media+theory#
  • Public Relations and Communication Management in Europe : A Nation-by-nation Introduction to Public Relations Theory and Practice, edited by Betteke van Ruler, and Dejan Vercic, De Gruyter, Inc., 2004. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=325663&query=communication+theory#
  • Solomon, Denise, and Jennifer Theiss. Interpersonal Communication : Putting Theory into Practice, Routledge, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1101332.
  • The Handbook of Media and Mass Communication Theory, edited by Robert S. Fortner, and P. Mark Fackler, John Wiley & Sons, Incorporated, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1650862.

Авторы

  • Дайнеко Василиса Владимировна
  • Гулевич Ольга Александровна
  • Соловьева Ольга Геннадьевна