2021/2022
Цифровые стратегии
Статус:
Майнор
Кто читает:
Департамент финансов
Где читается:
Санкт-Петербургская школа экономики и менеджмента
Когда читается:
3, 4 модуль
Преподаватели:
Быковский Георгий Валериевич,
Котляров Иван Дмитриевич
Язык:
английский
Кредиты:
5
Контактные часы:
60
Course Syllabus
Abstract
The course in Digital Strategies is oriented towards formation of basic competencies in the field of effective business management in digital era. Students will learn how to set up a digital business, how digital companies co-exist with traditional businesses and how traditional companies survive in digital environment.
Learning Objectives
- The discipline aims to provide students with the understanding how to generate, maintain, and develop digital technologies in organizations. Thus discipline also introduces students to the specifics of digital risks for different companies..
Expected Learning Outcomes
- Identify the optimal combination of traditional and digital tools within a company
- Know models of digitization of business
- Reflect on (assess and interpret) acquired research methods and work modes
- Understand the nature of implementation of digital strategies by traditional and innovative companies
- Upgrade one’s intellectual and cultural horizons, build the trajectory of professional development and career
Course Contents
- Digitization of Business
- Traditional and Digital Companies
- Digitization Success Factors
- Digital Environment
- Building Up an Ecosystem
Bibliography
Recommended Core Bibliography
- Urbach, N., & Röglinger, M. (2019). Digitalization Cases : How Organizations Rethink Their Business for the Digital Age. Cham, Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1900367
Recommended Additional Bibliography
- Curien, N., & Brousseau, E. (2007). Internet and Digital Economics : Principles, Methods and Applications. Cambridge: Cambridge University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=206557