HSE Art and Design School Presented its Collection at Mercedes−Benz Fashion Week for Third Time
This collection by the HSE Art and Design School students resulted from a mutual effort by designers from the undergraduate and master’s courses. The theme of the collection is ‘Klub Zavtra’ – ‘Tomorrow Club’. Students worked as designers, models and organizers in the show.
The fashion show was a term exam for the 3rd-year students of the Fashion course, and this is why the whole process, from the initial idea to recruiting models and preparing invitations, was carried out by the students and the show curator.
‘This was an important experience for our future designers, who had to invent the concept, organize the casting, finish the student projects, unite them in one idea, and, most importantly, be fearless and demonstrate it all to a wide audience’, said Ekaterina Pavelko, curator of the Fashion educational programme.
The unifying element in the collection was the Klub Zavtra print on clothes, bags and flags, as well as prints with Polaroid shots of designers, models, and everyone involved in the preparation. The same pictures were printed on posters and invitations. The outfits unveiled at the show were complemented with Adidas Originals sneakers.
‘Klub Zavtra means ‘a club of the future’, a community of people who create tomorrow. And we mean not only designers and models, but all likeminded people’, said Tatiana Kossovskaya, 3rd-year student at the HSE School of Art and Design, and one of the show organizers, ‘The idea of our show is to unite ‘people of one blood’ under the flag of life energy, youth, creativity, and forward-thinking approach. We are willing to carry these ‘flags’, our ideas, our faces into an uncertain, but bright and optimistic future. For the first time, this show included male models, which is very important for us as designers of men’s clothes. It’s vital to see how your clothes work not just on static dummies or at photo shoots, but in movement, on a real person, at a show’.
This time, an open casting was announced for the show for the first time, and every interested student was invited to audition. As a result, 60 students were models at the show, including some students of the HSE Art and Design School, and for most of them, this was the first such experience.
‘I have long wanted to try being a model, since I knew I was tall enough. Friends have told me I could do it, but I never really believed them and I’d never participated in any castings’, admitted Andrey Mordovin, 1st-year master’s student at the School of Art and Design, ‘When I heard that the School of Art and Design was looking for guys for the show, I immediately applied. I passed the audition, went to a fitting session, and was impressed with the high quality of sewing. Everything was organized very professionally backstage, despite being done by students. HSE demonstrated a very high level of professionalism, as usual. After the show, I watched the video on Instagram, and I really think it was one of the best fashion shows this year. I think no one expected the students to demonstrate such a high level and ‘outdo’ many professional designers’.
‘The idea seemed a little risky, and we didn’t expect so many people to come to the casting’, said Tatiana Katarova, 3rd-year undergraduate student, ‘Over the several days of casting, we looked at almost 200 people, and each of them was an interesting individual. Participation in MBFW Russia is a huge opportunity that helps us understand how fashion shows are made, to learn from our mistakes, and to practice the things that can’t be predicted in theory, or artificially recreated during the university studies’.
The undergraduate programme in Fashion is currently enrolling its first students to start in Autumn 2017. The knowledge offered by the programme will allow students to work in various areas of the contemporary Russian fashion industry, and to understand how it works.
See more photos from the fashion show.
Over the past year our students and graduates of the Master’s Programme ‘Fashion’ participated in a diverse array of projects. The emerging designers put on two of their own fashion shows at Rizhsky Station as part of Arts Night 2018 as well as the large festival Telling Stories, participated in exhibitions, collaborated with prominent brand names, and opened a joint showroom in the Klebozavod (Bread Factory) space.
The HSE ART AND DESIGN Festival, which was held at the Museum of Moscow, served as the final exam for students of HSE’s School of Art and Design. On the final day of the festival, undergraduate and graduate students of the ‘Fashion’ programme presented more than a hundred of pieces of their own design in a fashion show. HSE News Service covered the event.
On June 18, the HSE Art Gallery opened a new exhibition, Comrades of Light, a full-scale installation simulating the space of a Soviet apartment with barely noticeable mutations and distortions. Within this space an alternative history of the Soviet Union unfolds on a sequence of matchbox labels, some of which are copies of real labels from the 1950-80s, and some of which are the creations of project authors Alexandra Kuzetsova and Darya Dolgopolova.
From June 20 to 27, the Museum of Moscow and the HSE Art and Design School will hold the HSE ART AND DESIGN Festival 2019, a graduation show. The project authors and curators for the event are HSE Art and Design School students, graduates and lecturers.
A video created by Polina Sotnikova, a student of the ‘Design’ programme at the HSE Lyceum, is being shown as part of the interactive exhibit Gogol in Moscow, which runs until June 2. The work, created in a motion design style, is currently being shown in the museum’s exhibit hall, which attracted tens of thousands of people on Museum Night.
On May 17 and 18, the annual Telling Stories festival, organized by the Faculty of Communications, Media and Design, will take place in Moscow. Festival guests will be able to attend a public talk with a Hollywood director, learn how to create their own successful micromedia, see a theater performance by HSE students and much more. Entry to all of the festival events is free.
HSE students are invited to participate in a design competition in which a series of three illustrations will be selected. Submissions will be accepted until May 22. The winning patch projects will be set in the form of stripes on adidas bomber jackets. The author of the best work will travel to the head office of adidas in Germany.
Polina Parygina, a fourth-year student at HSE University’s School of Art and Design majoring in Communication Design, is one of four illustrators selected worldwide by the famous clothes brand Fred Perry for the international Record Store Day 2019. In honour of the holiday, music stores around the world are distributing satchels bearing graphic illustrations she has designed.
From March 8th to April 7th, 2019 HSE ART GALLERY is hosting a large-scale exhibition on the topic of Women Who Change the World. This joint project by HSE ART GALLERY and LEVI`S® has given HSE Art and Design School students the opportunity to realize their ideas on this important theme.
On May 17 and 18, 2019 the HSE Faculty of Communications, Media and Design is organizing its second annual Telling Stories festival. The event attracts renowned film directors, producers, photographers, curators of international projects, and trend-setting designers.