HSE School of Design Students Decorate Hermès Storefront in GUM
A project by Zlata Sapko and Marina Aleksashina, third-year students of the programme in Fashion, won a competition organized by Hermès and the HSE School of Art and Design. The presentation of the project took place in GUM.
Every season, Hermès stores come up with new designs that can capture people’s imagination and distract them from everyday life. This time, the winners of the special design competition were given the opportunity to design a boutique storefront. The participants had to create a series of seven showcases, combining local aesthetics with the visual style of Hermès and the theme of 2018 year - ‘the game’.
The School of Art and Design and Hermès organized several meetings of contestants with brand representatives, who introduced the students to the history of showcases and the fashion house’s corporate style. The participants worked on their projects for three months.
The projects were assessed by Hermès international jury. Thomas Collette, General Director of Hermès Russia and CIS, noted the professional level of all the works in his welcoming speech at the project presentation.
Marina Aleksashina and Zlata Sapko impressed the jury with both the design concept and its implementation. The winners were inspired by Chet Van Duzer’s book ‘Sea Monsters on Medieval and Renaissance Maps’ and especially by the image of the hippocampus, the mythical half-fish-half-horse.
‘The horse is the symbol of Hermès, and this intersection was the starting point,’ says Zlata Sapko. ‘Hippocampus, marine life, the heroes of medieval nautical charts, were imagined by sailors. According to this logic, we found other creatures who also became characters in our showcases.’
‘The game’ theme was implemented by emphasizing the similarities between colourful old maps and modern board games. ‘By overcoming the obstacles in the form of ‘sea monsters,’ we go to the treasure — of course, this is something from the Hermès collection. At the same time, we tried to take into account a lot of nuances,’ says Marina Aleksashina.
Ekaterina Pavelko, curator of the project and head of the bachelor’s programme in Fashion, said that the students reached a new professional level during the competition. ‘The students definitely jumped above their heads to complete this project,’ she says.
On June 18, the HSE Art Gallery opened a new exhibition, Comrades of Light, a full-scale installation simulating the space of a Soviet apartment with barely noticeable mutations and distortions. Within this space an alternative history of the Soviet Union unfolds on a sequence of matchbox labels, some of which are copies of real labels from the 1950-80s, and some of which are the creations of project authors Alexandra Kuzetsova and Darya Dolgopolova.
From June 20 to 27, the Museum of Moscow and the HSE Art and Design School will hold the HSE ART AND DESIGN Festival 2019, a graduation show. The project authors and curators for the event are HSE Art and Design School students, graduates and lecturers.
A video created by Polina Sotnikova, a student of the ‘Design’ programme at the HSE Lyceum, is being shown as part of the interactive exhibit Gogol in Moscow, which runs until June 2. The work, created in a motion design style, is currently being shown in the museum’s exhibit hall, which attracted tens of thousands of people on Museum Night.
On May 17 and 18, the annual Telling Stories festival, organized by the Faculty of Communications, Media and Design, will take place in Moscow. Festival guests will be able to attend a public talk with a Hollywood director, learn how to create their own successful micromedia, see a theater performance by HSE students and much more. Entry to all of the festival events is free.
HSE students are invited to participate in a design competition in which a series of three illustrations will be selected. Submissions will be accepted until May 22. The winning patch projects will be set in the form of stripes on adidas bomber jackets. The author of the best work will travel to the head office of adidas in Germany.
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From March 8th to April 7th, 2019 HSE ART GALLERY is hosting a large-scale exhibition on the topic of Women Who Change the World. This joint project by HSE ART GALLERY and LEVI`S® has given HSE Art and Design School students the opportunity to realize their ideas on this important theme.
On May 17 and 18, 2019 the HSE Faculty of Communications, Media and Design is organizing its second annual Telling Stories festival. The event attracts renowned film directors, producers, photographers, curators of international projects, and trend-setting designers.
On March 20, a conference for HSE staff and students will take place at HSE. It will consider the university’s development programme and elect the new Academic Council. The previous conference took place five years ago, in 2014, and the university has changed a lot since then. HSE News Service talked with some of the university leaders about how their own work at the University has changed over this period.
On the 250th anniversary of the birth of Russian writer Ivan Krylov, third-year students of the programme ‘Animation and illustration’ (supervised by Elena Kitaeva) of HSE School of Art and Design revamped and gave new meanings and forms to the works of the writer. They prepared 10 short animated films based on his fables that will be aired on the TV channel ‘Culture’ (‘Kultura’) throughout the week.