HSE School of Design Students Decorate Hermès Storefront in GUM
A project by Zlata Sapko and Marina Aleksashina, third-year students of the programme in Fashion, won a competition organized by Hermès and the HSE School of Art and Design. The presentation of the project took place in GUM.
Every season, Hermès stores come up with new designs that can capture people’s imagination and distract them from everyday life. This time, the winners of the special design competition were given the opportunity to design a boutique storefront. The participants had to create a series of seven showcases, combining local aesthetics with the visual style of Hermès and the theme of 2018 year - ‘the game’.
The School of Art and Design and Hermès organized several meetings of contestants with brand representatives, who introduced the students to the history of showcases and the fashion house’s corporate style. The participants worked on their projects for three months.
The projects were assessed by Hermès international jury. Thomas Collette, General Director of Hermès Russia and CIS, noted the professional level of all the works in his welcoming speech at the project presentation.
Marina Aleksashina and Zlata Sapko impressed the jury with both the design concept and its implementation. The winners were inspired by Chet Van Duzer’s book ‘Sea Monsters on Medieval and Renaissance Maps’ and especially by the image of the hippocampus, the mythical half-fish-half-horse.
‘The horse is the symbol of Hermès, and this intersection was the starting point,’ says Zlata Sapko. ‘Hippocampus, marine life, the heroes of medieval nautical charts, were imagined by sailors. According to this logic, we found other creatures who also became characters in our showcases.’
‘The game’ theme was implemented by emphasizing the similarities between colourful old maps and modern board games. ‘By overcoming the obstacles in the form of ‘sea monsters,’ we go to the treasure — of course, this is something from the Hermès collection. At the same time, we tried to take into account a lot of nuances,’ says Marina Aleksashina.
Ekaterina Pavelko, curator of the project and head of the bachelor’s programme in Fashion, said that the students reached a new professional level during the competition. ‘The students definitely jumped above their heads to complete this project,’ she says.
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On March 20, a conference for HSE staff and students will take place at HSE. It will consider the university’s development programme and elect the new Academic Council. The previous conference took place five years ago, in 2014, and the university has changed a lot since then. HSE News Service talked with some of the university leaders about how their own work at the University has changed over this period.
On the 250th anniversary of the birth of Russian writer Ivan Krylov, third-year students of the programme ‘Animation and illustration’ (supervised by Elena Kitaeva) of HSE School of Art and Design revamped and gave new meanings and forms to the works of the writer. They prepared 10 short animated films based on his fables that will be aired on the TV channel ‘Culture’ (‘Kultura’) throughout the week.
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The HSE Art and Design School is pleased to announce new English-language undergraduate programmes in Communication Design and Environmental Design. International applicants are invited to apply for the 2019-2020 academic year.
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White walls with stickers and residue from coloured tape, smoothies and vegetarian dishes at the cafeteria, and students whom it’s difficult to send home even at 11:00 p.m. – this is how third-year Fashion student Zhenya Sychev and third-year Communication Design student Inna Zozulya described the HSE School of Design in the latest edition of Open House.