As part of an agreement signed by HSE University and the State Hermitage in July 2019, the museum will become a partner of HSE–St. Petersburg’s Master’s programme in Arts and Culture Management. Hermitage staff will teach courses in the programme. The agreement also provides for joint projects and student internships at the museum.
The Museum on Your Fridge: Take the Gift Shop Quiz and Find out How Souvenirs Shape St. Petersburg’s Image
Whether it’s a magnet, a bookmark, or a postcard with a picture of a beloved artist – any kind of souvenir influences a museum’s image in the eyes of visitors and is considered to be an important marketing tool. Souvenirs, which tourists bring home as keepsakes of their travels, play an even bigger role in shaping the brand of a city as whole.