International Marketing

2023/2024

Academic Year

ENG

Instruction in English

6

ECTS credits

Delivered at:

School of Innovation and Entrepreneurship (Educational Departments)

Course type:

Compulsory course

When:

1 year, 1 module

Instructor

Шевченко Максим Егорович

Course Syllabus

Abstract

The core philosophy, principles and frameworks of marketing, and the managerial functions of marketing within an organization, are examined as an integrated business discipline designed to effectively achieve an organization’s goals in the context of international consumer and competitive environments, where companies must operate.