When reading words on a screen, the human brain comprehends words placed on the right side of the screen faster. The total amount of presented information on the screen also affects the speed and accuracy of the brain’s ability to process words. These are the findings of HSE researchers Elena Gorbunova and Maria Falikman presented in an article that was published in the journal, Advances in Cognitive Psychology.
The fact – well known to political consultants – that people tend to go along with the crowd can be explained by a brain mechanism which has helped our survival as a species. Every time we differ from others, our brain responds by triggering an 'error signal', causing us to change our opinion in favour of the majority, reveals a study by Vasily Klucharev.