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HSE Graduate School of Business Holds Crash Course for Prospective Master’s Students

HSE Graduate School of Business Holds Crash Course for Prospective Master’s Students

© Graduate School of Business

The HSE Graduate School of Business conducted a unique two-day online winter school with cutting-edge teaching and learning practices: case methods, design thinking, and business games. Participants from 16 countries took part in free workshops by business professionals and earned extra points for admission.

In 2022, the HSE Graduate School of Business organised winter schools in Management and Business Informatics.

In the Management section, participants learned about five programmes:

 Marketing: Digital Technologies and Marketing Communications

 Master in International Management

 Production Systems and Operational Excellence

 Investment Project Management

 People Management: Digital Technologies and Organizational Development

While the Business Informatics section covered four programmes:

 Business Analytics and Big Data Systems

 Electronic Business and Digital Innovations

 Business Informatics: Digital Enterprise and Information Systems Management

 Digital Product Management

The first day of the winter schools featured interactive webinars from business professionals, discussions with businesspeople, and TED Talks. Academic supervisors of the master’s programmes talked about their programmes, shared some anecdotes from their work, and revealed some of the secrets to successful admission to GSB master’s programmes.

The second day was dedicated to practice. The organisers analysed over 1,000 applications consisting of a CV and short motivation video, and invited the most motivated, active and enthusiastic applicants to the Case Day. They worked in teams on real business cases. The cases were provided by the schools’ partner companies: Unilever, Miro, NLMK, Siemens, and McKinsey.

The HSE GSB winter schools concluded with some concluding remarks and an award ceremony. The winners of awards and prizes in the Case Day received additional points for their admission portfolios for GSB master’s programmes.

Natalia Panfilova, participant of the 2022 HSE GSB Winter School

The HSE Graduate School of Business Winter School in Management was an incredible experience that helped me to understand the admission requirements, inspired me, and introduced me to the programme. On the first day, I listened to lectures by inspiring speakers, and on the second day, my team took first place in solving a case on investment project management. This will help make my master’s application stronger.

Elizaveta Astafieva, participant of the 2022 HSE GSB Winter School

Our team had a task to increase the turnover of the ‘Hurray! Ice-cream!’ project on Yandex.Eda platform for the next quarter. We suggested focusing on large-scale cooperation with Yandex.Plus, registering the project in all rewards programmes, introducing a subscription for ice-cream lovers, and looking at a new approach to audience segmentation. It was great to hear that the company is going to implement our ideas and suggestions in the next quarter. That’s why we took first place!

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94%

of students who took part last year in the HSE Winter Schools for prospective Master’s programme students are willing to recommend them to their friends*. Registration for the 2016 Winter School is already underway.