• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Corporations and Volunteering

On September 19th Kenn Allen, a leading international expert on corporate volunteering, spoke at a seminar organized by the HSE Center for Studies of Civil Society and the Non-Profit Sector on ‘Corporate Volunteering: a Global Perspective’.

Kenn Allen is internationally renowned as one of the first researchers into corporate volunteering. He headed the National Center for Voluntary Action for twelve years and was also President of the International Association for Volunteer Effort (IAVE). During his visit Kenn Allen showed Russian audience the recent results of the first complex study into global corporate volunteering.

The Global Corporate Volunteering Research Project was carried out between 2009 and 2011by the Global Corporate Volunteer Council under the initiative of the IAVE. The council is a network which brings together over 30 international companies. The aim of the study was to develop a theoretical understanding of corporate volunteering, as well as to study the existing international practices of corporate volunteering, which can help companies improve the effectiveness of their activities.

During the study, representatives from commercial and non-commercial organizations, the academic community, consultants and experts were surveyed. 48 global companies from the Asia-Pacific region, Europe, Latin and North America took part in the study.

The key results of the study into the situation in corporate volunteering (Global State of Health) can be described as the following. Corporate volunteering is a dynamic global power which is operated by companies willing to make a considerable input into solving serious global and local problems. At the same time, there are no general principles for everyone. The forms and tools of corporate volunteering depend on the cultural traditions.

Corporate volunteering allows companies to improve their image, but the first question asked was “what is the correlation between the advertising expenses and the expenses for corporate volunteering?” According to Kenn Allen, the question on which is more effective, advertising and PR or corporate volunteering, is not the correct one. Corporate volunteering gives a long-term positive effect and improves a company’s reputation.

The experts who participated in the seminar were delighted with the results. According to Irina Mersiyanova, Director of the HSE Center for Studies of Civil Society and Non-Profit Sector, ‘the study needed quantitative data’, and the use of quantitative methods will allow us to better study the state of corporate volunteering in different countries including Russia. She expressed her confidence that this need will be met by the implementation of the Russian stage of the Global Corporate Volunteering Research Project which will be carried by the Center and will cover a broad selection of Russian companies. This project is possible thanks to the established institutional partnership between the HSE and the IAVE and the support of the HSE Programme of Fundamental Research.

Andrey Shcherbakov, HSE News Service

Photos by Ivan Moryakov

See also:

Management Decentralization Contributes to Better Business

Companies with decentralized management systems are, on average, more effective than firms where the CEO tries to control everything. The risk of centralization is higher if the company is managed by families. These were the main findings of the recent research by Irina Levina, research fellow at the HSE Institute for Industrial and Market Studies.

‘ICEF Gave Me an Excellent Theoretical Grounding’

ICEF 2006 alumnus Yuri Kiselev is now head of debt capital markets in Russia and the CIS at Société Générale. In an interview for the ICEF website Yuri talked about his career and education in Russia and abroad.

Russian Businesses Underutilise New Media

Russian businesses have been slow in adopting new media tools. Many companies continue to rely on official websites to reach out to customers and avoid using social media and blogs, as they are not ready for an equal dialogue with external audiences, according to Iosif Dzyaloshinsky and Maria Pilgun, professors of the HSE Faculty of Communication, Media and Design.

Wealthy Russians Reluctant to Hand Down Business to Their Heirs

Today's big businesses in Russia may never become family dynasties. Only a few business owners have succession plans in place, but many have never considered the issue, for reasons ranging from their heirs being too young to avoiding conflict in the family to resenting the lack of institutions in Russia to support effective wealth succession. Instead, most entrepreneurs are planning to retain control of their business for as long as possible, according to researchers from the HSE Faculty of Social Sciences and the Skolkovo Wealth Transformation Centre. For the first time ever, they examined the attitudes of Russia's major capital owners towards business and wealth succession.

HSE Students Launch Their Start-ups

On April 15, the finale of the student project 'Battle of the Businesses', a sort of educational platform for young businessmen, will take place. Over the course of six weeks, participants have been creating their own businesses under the supervision of accomplished entrepreneurs, and they saw their projects go from the idea stage to realization and profit.


of executives at industrial companies noted in February that uncertainty in Russia’s economic situation is preventing the development of their businesses.

Employees Ready to Participate in Company Management

Companies with Russian ownership more often than not have an authoritarian style of management, and their employees participate less frequently in making business decisions than their colleagues from foreign companies. This conclusion was drawn by HSE Professor Azer Efendiev in his paper ‘The Political Regime in Russian Business Entities: Results of Empirical Research’, which was presented at the HSE conference ‘Modern Management: Problems, Hypotheses, and Research’.


applications were submitted by young entrepreneurs for the annual HSE Business Incubator ‘Startup of the Year’ prize.


of Russian company heads believe that the ability to solve work-related problems without help is acquired by employees only with experience in working independently. Various training courses are ineffective in this area.

Businesses unite in search of protection from Siloviki

Interference in business by Siloviki is undermining steady economic growth. Andrei Yakovlev, Anton Sobolev and Anton Kazun at the HSE International Centre for the study of Institutions and Development have conducted research on the question “Can Russian business reduce political pressure from the state?”