Strategic Business Analysis Methods

2021/2022

Учебный год

ENG

Обучение ведется на английском языке

5

Кредиты

Кто читает:

Практико-ориентированные магистерские программы факультета экономических наук

Статус:

Курс по выбору

Когда читается:

1-й курс, 3 модуль

Преподаватель

Лапин Максим Вячеславович

Course Syllabus

Abstract

The course aims to understand the nature of corporate business research, to explain which kind of business problems might need research study. To learn what value chain organizational blocks are used by corporations in their models and research to take decisions. To learn to implement the mechanism of logical thinking and analysis of the corporation value chain in function with examples of how data and analysis mechanisms apply logic and mathematics in business. The course is related to the application of research techniques for business using market-based research design, forecasting tool, evaluating risk and return in business considering multiple perspective for effective decision making in business. The course is oriented to a practical implication.

Learning Objectives

• Understand how to apply Corporation Value Chain
• Be able to use professional tools for making business research
• Learn how to apply MECE (Mutually Exclusive and Collectively Exhaustive) issue tree for business decisions
• Develop skills to take effective business decisions by considering multiple perspectives

Expected Learning Outcomes

• Evaluate return and risk in particular companies
• Learn how to apply research methods for business purposes, viz.: to calculate TCO (Total Cost of Ownership); to implement Continuous Improvement model; to apply Export & Import Parity Pricing; to consider on a Corporation Value Chain; to organize decision -making process on investments; to analyze life time value of a customer in Marketing; to get acquainted with factor analysis in Finance
• Understand how companies prepare forecasts and plans

Course Contents

• Corporation Value Chain, its structure. Methods of applied research and Cases accordingly
• MECE (Mutually Exclusive and Collectively Exhaustive) Issue Tree
• Purchasing: Category Management, TCO (Total Cost of Ownership), Tender Process
• Operations: Production Planning, Maintenance Management, Ongoing Improvement
• Sales: Pricing Decisions, Volumes Delivery, Product PnLs
• Strategy: Value Chain, Alternatives, Prioritization
• Investments: Valuation, Capex Planning, Capital Structure
• Marketing: Market Sizing, Channel Selection, Conversion Funnel
• Finance: Reporting, Analysis, Value Management
• HR & Career: Selection, Talent Management, EVP (Employee Value Proposition), Career Choices

Assessment Elements

• In-class Participation
• Homework
• Write Up Midterm
• Exam (Final Test)

Interim Assessment

• 2021/2022 3rd module
  0.4 * In-class Participation + 0.2 * Write Up Midterm + 0.3 * Exam (Final Test) + 0.1 * Homework

Bibliography

Recommended Core Bibliography

• Bjarte Bogsnes. (2016). Implementing Beyond Budgeting : Unlocking the Performance Potential: Vol. Second edition. Wiley.

Recommended Additional Bibliography

• Laursen, G. H. N., & Thorlund, J. (2016). Business Analytics for Managers : Taking Business Intelligence Beyond Reporting (Vol. Second edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1367899
• Simon, P. (2017). Analytics : The Agile Way. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1548149