Strategic Management of International Companies

2023/2024

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Школа инноватики и предпринимательства (Учебные подразделения)

Статус:

Курс обязательный

Когда читается:

1-й курс, 2, 3 модуль

Преподаватели

Буевский Вячеслав

Гарсия Родригез Екатерина Юрьевна

Садовникова Анастасия Александровна

Course Syllabus

Abstract

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through readings, discussion and case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries. Prerequisites: International Business Research