On November 19, 2025, Ilya Naidanov, a graduate of the PhD program in Applied Economics, presented at the research seminar of the International Laboratory of Intangible-driven Economy (IDLab). He shared findings from the study titled "The Impact of Social Media Comments on the Profitability of Russian Companies," conducted jointly with Marina Zaveryaeva, a research fellow at the laboratory. The research was carried out with the support of the Russian Science Foundation (RSF) grant № 23-78-10149 "Factors of Intensification of SME Resources under External Uncertainty."